Marketing Analyst

Role Overview

This role is dedicated to actively supporting the User Acquisition (UA) teams. The individual will provide hands-on analytics support, helping to ensure the UA teams have access to the data and insights they need to make informed decisions. This includes building and maintaining dashboards, adding new metrics and dimensions, and continuously improving the underlying data infrastructure.

Collaboration with the UA teams at a group level is a central aspect of the role, ensuring that their evolving needs are met through scalable, reliable, and insightful data solutions.

Key Responsibilities

• As a member of the central Marketing Analytics team, develop and maintain the Looker dashboards and reports that surface major user acquisition and company-wide metrics - design the logic to calculate the metrics, the underlying aggregate tables and support the user acquisition team in data-led analytics. Understand the business users’ needs and context. Create the business-facing documentation on the metrics. Understand the baselines and trends of key metrics.
• Have a good understanding of the data sources and be able to communicate their limitations and nuances to the business.
• Propose projects and improvements in Marketing data and dashboards to give Tripledot a competitive advantage.
• Work with the business and Data Engineering and Marketing Analytics team to identify, evaluate and incorporate new data sources and metrics into production tables.
• Establish best practices for campaign tracking, tool usage, and documentation across all studios to ensure scalable and repeatable processes.
• Conduct investigations into irregularities in the metrics, as well as questions that are of strategic importance that require data from multiple sources to answer.
• Define and document BI best practices and conventions. Guide business areas to ensure consistency in knowledge and practice across the business.
• Working with the relevant teams, continually improve dashboard performance and accuracy.

Required Skills, Knowledge and Expertise

• Experience building out reports within Looker (or relevant BI tool, Looker preferred).
• Extensive experience in SQL (Snowflake, Bigquery etc.)
• Experience in a Reporting & BI role, delivering and maintaining metrics and dashboards across various teams.
• Excellent attention to detail and meticulous approach to organising code, data, dashboards and documentation.
• A sophisticated approach to navigating organisations and relationships.
• Skilled at explaining difficult concepts to a wide range of stakeholders.

Working at Tripledot

• 24 days holiday: 12 Days in your first year but then enjoy 24 days of paid holiday to relax and refresh throughout the year, in addition to national & bank holidays.
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
• Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit.
• Breakfast & Lunch: Relish daily provided breakfast and lunch to keep you fueled and focused.
• BPJS HEALTH: Elevate your well-being and peace of mind, ensuring robust health security with seamless enrolment in BPJS Health!
• BPJS SOCIAL: Secure your employment rights with BPJS Social.
• Festivity Allowance: Celebrate festive occasions with an additional festive allowance.
• Health Insurance: Stay covered with comprehensive health insurance for you and your loved ones.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]

About Tripledot

We are Tripledot Studios, our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment. Our teams drive projects together from conception to launch in an indie-style process combining data and creativity to make games that can be enjoyed by everyone.