Marketing Analyst

ABOUT THE ROLE & TEAM:

TelevisaUnivision is the leading Spanish-language media company in the U.S., reaching millions of Hispanic Americans through television, digital, and streaming platforms. Our Political & Advocacy Group (PAG) partners with agencies, campaigns, and organizations to engage Latino audiences in meaningful, culturally relevant ways that drive impact.

ABOUT YOU:

The Marketing Analyst will support the execution of strategic marketing initiatives for the PAG team’s political and advocacy clients. This role involves multi-platform go-to-market (GTM) strategy, content development, and coordinating engagement outreach. The ideal candidate is detail-oriented, politically savvy, and thrives in a fast-paced, mission-driven environment.

YOUR DAY-DAY:

• Coordinate with relevant TelevisaUnivision stakeholders to develop and deliver relevant sales/capabilities presentations throughout all phases of a political cycle.
• Utilize campaign polling insights, market landscape data and political research to tailor GTM to Political advertisers.
• Coordinate Political messaging and creative assets across digital, social, and traditional media.
• Create timely political insight touchpoint based on Local Market opportunities.
• Customize political voter profiles, polling data, and media/audience insights - in collaboration with TelevisaUnivision research department - for GTM presentations.
• Provide timely race updates on competitive landscape on internal trackers.
• Monitor political landscape and provide timely race updates to internal stakeholders
• Ensure consistency of TelevisaUnivision branding and political messaging across all GTM materials.

YOU HAVE:

• 4-year Bachelor’s degree in Marketing, Communications, Political Science, or a related field.
• 2–5 years of experience in political advertising, advocacy, or public affairs.
• Strong written, verbal and presentation skills.
• Proficiency in marketing tools such as PowerPoint, Excel, Photoshop, Graphic Design, Mailchimp.
• Must be able to multi-task, prioritize and thrive in a fast-paced, deadline driven environment
• Ability to work independently and collaborate in a team environment
• Innovative and detail oriented with strong work ethic

Preferred Qualifications

• Experience working with political campaigns, PACs, or advocacy organizations.
• Familiarity with broadcast spend vendors such as CMAG and AdImpact
• Bilingual (Conversant in both English and Spanish)

BENEFITS:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Salary Range: $55,000 - $75,000. Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.

#LI-ONSITE

EQUAL OPPORTUNITY EMPLOYER

TelevisaUnivision is an equal opportunity employer, dedicated to ensuring a diverse workforce by providing broad outreach to all qualified applicants regarding job vacancies at the station. Organizations that regularly distribute information about employment opportunities to job seekers or provide employment referrals that wish to receive notices of our job vacancies may do so by contacting Human Resources.

Please apply to: https://corporate.televisaunivision.com/careers/ Interested candidates should submit a resume and cover letter. Internal applicants must notify their current manager before applying.

TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.