Job Description
Actian seeks a certified Marketing Automation Manager with 3-5 years of experience to join its global marketing team. This role involves designing, implementing, and managing sophisticated marketing automation programs for a global company. Responsibilities include platform administration, solution architecture for various marketing initiatives (ABX, lead generation, nurturing), global campaign execution with attention to localization and language preferences, data management, integration with systems like Salesforce and DemandBase, performance analysis, reporting, and ensuring compliance with regulations. The manager will optimize the tech stack, support email campaigns, and contribute to ABX efforts.
Good To Have:
- Experience with Demandbase or other ABX platforms
- Experience with Stensul
- Email success platforms
- Webinar/event management platforms
- Gifting platforms
- Proficiency in HTML and email marketing best practices
Must Have:
- 3-5 years of experience in marketing automation
- Platform administration and optimization
- Global campaign management
- Localized content strategies
- CRM integration (Salesforce)
- Performance analysis and reporting
- Data privacy compliance
About Actian
At Actian, we help companies unlock the full potential of their data and modernize their applications. As a global leader in hybrid data management, we deliver AI- and ML-powered solutions that unify data, surface real-time insights, and drive innovation. Our scalable, secure platform enables businesses to integrate, govern, and analyze data across on-premises, cloud, and hybrid environments—empowering confident, data-driven decisions.
We foster a culture of innovation and collaboration, helping customers succeed in a fast-moving digital world while shaping the future of data management. Join our team of bright, passionate minds and make a meaningful impact on the future of data integration, management, and analytics
Summary:
We're looking for a talented, certified Marketing Automation Manager to join our global marketing team. The ideal candidate will bring 3–5 years of hands-on experience with automation platforms, including designing, implementing, and managing sophisticated marketing automation programs in a global environment. In this role, you'll play an important part in enhancing our marketing performance by optimizing our existing tech stack, supporting high-quality email marketing campaigns, and contributing to our account-based experience (ABX) efforts.
- Automation Platform Management: Serve as the primary platform administrator, responsible for the overall health, optimization, and scalability of our instance.
- Solution Architecture: Design and implement marketing automation solutions to support various marketing initiatives, including ABX, lead generation, nurturing, scoring, email marketing, event management, and campaign execution.
- Global Campaign Execution: Architect and manage campaigns and programs to support global marketing initiatives, ensuring proper segmentation, targeting, and execution across diverse regions and languages.
- Localized Content & Language Preference: Develop and implement strategies for managing localized content and language preferences, ensuring consistent and effective communication across different markets. This includes setting up language-specific programs, tokens, and dynamic content strategies.
- Data Management & Segmentation: Oversee data hygiene, segmentation, and list management to ensure accurate targeting and personalization of marketing communications.
- Integration Management: Manage integrations with other marketing and sales technologies, including CRM (e.g., Salesforce), ABX (e.g. DemandBase), web, and other relevant platforms.
- Performance Analysis & Reporting: Develop and maintain reports and dashboards to track key marketing metrics, analyze campaign performance, and provide insights to optimize marketing strategies.
- Best Practices & Compliance: Stay up to date with best practices and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.
- Documentation: Maintain existing documentation and create new documentation as needed.
Qualifications:
- Bachelor's degree in marketing, Business, Information Systems, or a related field.
- 3-5 years of hands-on experience architecting and managing automation solutions for a global company.
- Proven experience in managing localized content and language preferences.
- Strong understanding of marketing automation principles, best practices, and industry trends.
- Strong understanding of various e-mail compliance regulations.
- Experience with CRM integration, specifically Salesforce.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and as part of a global team.
- Strong project management skills and ability to manage multiple projects simultaneously.
- Proficiency in HTML and email marketing best practices.
Preferred Qualifications:
- Experience with other marketing technologies including Demandbase or other ABX platforms, email creation platform (Stensul), email success platforms, webinar and/or event management platforms, and gifting platforms.
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