Marketing Communications Manager
Job Summary
Job Description
Workato is seeking a Marketing Communications Manager for Japan to lead the planning, execution, and optimization of marketing communications. This role focuses on building brand awareness, thought leadership, and lead generation, working closely with APJ and global marketing teams, sales, and partners. The manager will be responsible for developing strategies, localizing assets, managing communication channels, and executing events to drive business growth in the Japanese market.
Must have:
- Develop and execute marketing communications strategies for Japan.
- Localize global marketing assets and messaging for cultural relevance.
- Manage communication channels (PR, Media, Analyst, web, social, corporate materials).
- Plan and execute online and offline event contents.
- Collaborate with sales and partners to align marketing activities.
- Analyze branding and campaign performance for ROI improvement.
- Manage external agencies and vendors.
- Ensure brand consistency across all communications.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in marketing communications, preferably in B2B SaaS or technology.
- Proven track record of successful communications output in Japanese.
- Strong understanding of Japanese communications channels, media landscape, and customer behavior.
- Experience with digital marketing channels, content creation, and analytics tools (Figma, Canva, Sprout).
- Excellent project management and communication skills.
- Native-level Japanese and business-level English required.
Good to have:
- Experience working in a global or regional marketing team.
- Knowledge of low-code automation or SaaS industry.
- Ability to work independently and collaboratively in a fast-paced environment.
Perks:
- Flexible, trust-oriented culture.
- Empowerment to take full ownership of roles.
- Driven by innovation.
- Balancing productivity with self-care.
- Vibrant and dynamic work environment.
- Multitude of benefits.
5 skills required
Job Details
Responsibilities
As the Marketing Communications Manager for Japan, you will drive the planning, execution, and optimization of marketing communications to build brand awareness, create thought leadership, generate leads, and support business growth. You will work closely with APJ and global marketing teams, sales, and partners to deliver impactful campaigns tailored to the Japanese market.
In this role, you will also be responsible to:
- Develop and execute marketing communications strategies for Japan, including messaging development, branding campaign, customer stories, contents transcreation, content marketing, media messaging, press releases, public relations, media relations, analyst relations, social media, web contents , and corporate messaging.
- Localize global marketing assets and messaging to ensure cultural and market relevance.
- Manage communication channels (PR, Media, Analyst, web, social, corporate materials) and optimize for engagement and conversion.
- Plan and execute online and offline event contents (webinars, tradeshows, partner events) to drive thought leadership, awareness and brand engagement..
- Collaborate with sales and partners to align marketing activities with business goals.
- Analyze branding and campaign performance and provide actionable insights to improve ROI.
- Manage external agencies and vendors as needed.
- Ensure brand consistency across all communications and touchpoints.
Requirements
Qualifications / Experience / Technical Skills
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5+ years of experience in marketing communications, preferably in B2B SaaS or technology.
- Proven track record of running successful communications output in Japanese.
- Strong understanding of Japanese communications channels, communication programs, media landscape, and customer behavior.
- Experience with digital marketing channels, content creation tools, and analytics tools (e.g., figma, canva,sprout, ).
- Excellent project management and communication skills.
- Native-level Japanese and business-level English required.
Soft Skills / Personal Characteristics
- Experience working in a global or regional marketing team.
- Knowledge of low-code automation or SaaS industry.
- Ability to work independently and collaboratively in a fast-paced environment.
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About The Company
Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization. Designed with best-in-class security and governance, scalability, performance, and availability, Workato’s low-code, no-code platform makes it easy for IT and business teams to orchestrate their applications, data, and experiences.
With our democratized approach to enterprise orchestration, business technologists are empowered to fuel their organization’s digital transformation. Workato is trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box.
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