Marketing Content Planner - Love and Deepspace (2026 Autumn Recruitment)

3 Minutes ago • All levels • Marketing

Job Summary

Job Description

This role involves supporting the promotional goals of game products by executing large-scale marketing projects, including event planning, execution, and post-event analysis. Responsibilities include creating creative scripts and storyboards for PGC content based on promotional needs, such as version promotional PVs, brand collaboration PVs, live streams, and creative materials for specific events. The role also requires coordinating with internal and external production teams to oversee the entire PGC content production process, ensuring high-quality output. Additionally, the position involves managing daily work processes and collaborating with multiple departments on material production, including video, graphic design, web, and merchandise.
Must have:
  • Support game product promotion goals and execute large-scale marketing projects.
  • Plan, execute, and analyze marketing activities.
  • Create creative scripts and storyboards for PGC content (e.g., promotional PVs, live streams, creative materials).
  • Coordinate with internal and external production departments.
  • Oversee the full production process of PGC content and ensure output quality.
  • Manage daily work processes and collaborate on material production (video, graphic, web, merchandise).
Good to have:
  • Directing/Screenwriting major
  • Experience in novel writing
  • Content creation experience

Job Details

Job Description

1. Cooperate with the promotion goals of game products to implement large-scale marketing projects, including but not limited to activity planning, activity execution, and analysis review.

2. Responsible for completing creative scripts and storyboard designs for PGC content based on the promotion needs of game products, including but not limited to version promotion PVs, brand linkage promotion PVs, live broadcasts, and creative materials for specific events.

3. Responsible for liaising with internal and external production departments, following up on the entire production process of PGC content, and being responsible for the output results.

4. Necessary daily work process follow-up and handling, cooperating with multiple departments for material production, including but not limited to video, graphic, web, and merchandise.

Job Requirements

1. Directing/Screenwriting major preferred, with a basic understanding of video production, good aesthetic sense, excellent writing skills, and experience in novel writing is a plus.

2. Love for female-oriented games, ACG (Animation, Comics, Games), and other hot cultural topics among young people.

3. Heavy user of mainstream platforms such as Weibo, Xiaohongshu, and Bilibili, with a keen sense and judgment for online hot topics and marketing innovation.

4. Big imagination, love for games, film, and animation, with a strong desire for creation.

5. Good at grasping the rhythm and artistic sense of videos; with a relatively deep understanding of camera language.

6. Strong communication skills and self-drive, able to proactively deliver high-quality work results.

7. Content creation experience is a plus; a portfolio can be attached.

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