Marketing Planning - Shining Nikki (2026 Autumn Recruitment Return)
Job Description
- Majors in Marketing, Advertising, Journalism, Communication, Public Relations, Economics
- Good at communication, organized, high work efficiency, good work attitude, and innovative awareness
- Love games, rich experience in female-oriented games (Nikki IP)
- Excellent copywriting, aesthetic ability, creativity, and coordination skills
- Complete preparatory work for game product promotion strategies and plans (selling point extraction, user research, market hotness research)
- Participate in formulating and executing game product promotion strategies and plans
- Monitor and evaluate marketing activities
- Plan and execute core communication creative events (live broadcasts, brand collaborations, offline activities)
- Sensitive to data, strong data analysis skills
- Familiar with content platforms like Weibo, Bilibili, Douyin, Xiaohongshu
- Possess user insight capabilities
- Proficient in WORD, EXCEL, PPT
- Able to use PS and PR for simple image/video editing
Job Description
1. Complete the preparatory work before formulating game product promotion strategies and plans, i.e., product selling point extraction, user research, and market hotness research for intended promotion themes.
2. Participate in the formulation of game product promotion strategies and plans, coordinate various cooperating departments to implement the plans, and monitor and evaluate the effects of various marketing activities.
3. Responsible for planning and executing core communication creative events during product promotion, including live broadcasts, brand collaborations, and offline activities.
Job Requirements
1. Majors in Marketing, Advertising, Journalism, Communication, Public Relations, Economics and other related fields are preferred; sensitive to data, with strong data analysis skills.
2. Good at communication, organized, high work efficiency, with a good work attitude and innovative awareness.
3. Familiar with content platforms such as Weibo, Bilibili, Douyin, Xiaohongshu; love games, with rich experience in female-oriented games (Nikki IP) preferred.
4. Possess certain user insight capabilities, understand the differences and commonalities of user ecosystems on various content platforms.
5. Proficient in office tools such as WORD, EXCEL, PPT, and able to use PS, PR for simple image editing and video editing.
6. Candidates with excellent copywriting, aesthetic ability, creativity, and coordination skills are preferred.
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