Marketing Director
Job Summary
Job Description
The Marketing Director will lead and scale growth efforts across the APAC region, managing the full marketing funnel from acquisition to revenue using paid and organic strategies. This role involves managing significant budgets, shaping campaigns, and building a team to drive performance for a fast-growing portfolio of mobile games. The role requires thriving in a fast-paced environment, hands-on performance marketing, and building and leading high-performing teams.
Must have:
- Experience in user acquisition or growth marketing in mobile gaming.
- Proven track record of scaling mobile games.
- Strong understanding of LTV modeling and performance data.
- Hands-on experience with MMPs and major ad platforms.
- Comfortable working cross-functionally in a fast-moving environment.
- A natural leader who brings structure, clarity, and energy to their team.
Perks:
- 25 days holiday (20 paid + 5 additional)
- Hybrid Working (3 days in office)
- 20 days fully remote working
- Superannuation
- Continuous Professional Development
- Private Medical Cover (monthly stipend)
- Employee Assistance Program
- Family Forming Support
4 skills required
Job Details
Marketing Director
Department: Marketing
Employment Type: Permanent - Full Time
Location: Melbourne, AU
Description
Tripledot Studios is on track to become one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, and following our recent acquisition announcement, we’re preparing to grow into a global 2,500+ strong team across 12 studios.
Our expanded portfolio is set to include some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle remains the same: when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of – one filled with driven, incredibly smart & detail orientated people, who LOVE making games.
Our ambition is to become the most successful games company in the world, and we’re just getting started.
Role Overview
We're looking for a Marketing Director to lead and scale our growth efforts across the APAC region. You’ll be responsible for driving the full marketing funnel – from acquisition to retention to revenue – using a mix of paid and organic strategies. You’ll be managing significant budgets, shaping campaigns, and building a team around you to drive performance across a fast-growing portfolio of mobile games.
We have an exciting portfolio of new games launching soon, a budget of $100m+ for UA spend and are scaling both the business and our portfolio over the next year. Now really is an exciting time to join us and help lead the Marketing function for APAC.
This would suit someone who thrives in fast-paced environments, is hands-on with performance marketing, and knows how to build and lead high-performing teams.
Key Responsibilities
We have an exciting portfolio of new games launching soon, a budget of $100m+ for UA spend and are scaling both the business and our portfolio over the next year. Now really is an exciting time to join us and help lead the Marketing function for APAC.
This would suit someone who thrives in fast-paced environments, is hands-on with performance marketing, and knows how to build and lead high-performing teams.
Key Responsibilities
- Lead the growth strategy across APAC – managing both paid and organic user acquisition
- Own multi-million dollar performance marketing budgets and deliver on KPIs like ROAS, LTV, and CPI
- Collaborate with the creative team to develop and test new ad concepts, video assets, and playables
- Partner with product and monetisation to ensure alignment on player experience and growth targets
- Drive ASO, influencer campaigns, and community-led initiatives to support organic scale
- Build dashboards, lead A/B testing, and use data to continuously refine strategy
- Manage and develop a team of UA managers, analysts, and creatives
Required Skills, Knowledge and Expertise
- Significant experience in user acquisition or growth marketing within mobile gaming or consumer tech
- Proven track record of scaling mobile games using both paid and organic strategies
- Strong understanding of LTV modelling, cohort analysis, and performance data
- Hands-on experience with MMPs (e.g. Appsflyer, Adjust) and major ad platforms (Meta, TikTok, Google, etc.)
- Comfortable working cross-functionally in a collaborative, fast-moving environment
- A natural leader – someone who brings structure, clarity, and energy to their team
- Bonus points if you’re a gamer yourself
Working at Tripledot
- 25 days holiday: Enjoy 20 days of paid holiday plus an additional 5 days per annum, in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week.
- 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
- Superannuation: Company paid superannuation plan
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
- Private Medical Cover: monthly stipend to cover private medical cover which you can use to ensure your and your family's health is in good hands [in time as the team grows this will be changed to a Company paid health insurance plan].
- Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
- Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
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