Job Description
- Lead UA and organic growth strategies for top-performing titles.
- Manage and optimize multi-million-dollar marketing budgets.
- Generate actionable insights from data for UA, monetization, and product.
- Monitor market trends, competitors, and emerging genres.
- Own marketing budget forecasting, allocation, and revenue planning.
- Guide development of analytics, BI, and adtech infrastructure.
- Drive creative excellence by managing internal creative teams.
- Lead cross-functional projects with Product, Design, and Analytics.
- Build strategic partnerships with ad networks, stores, platforms.
- 7+ years experience in performance, growth, or product marketing.
- Proven leadership in high-performing teams.
- Experience collaborating with Product, UA, Creative, and Analytics.
- Ability to drive measurable outcomes through growth experiments.
- Strategic thinking in mobile gaming or related industries.
- Strong analytical, decision-making, and critical thinking skills.
- Expertise in LTV modelling, mobile attribution, and performance data.
- Comfortable operating autonomously and influencing senior stakeholders.
- 20 business days holiday
- Hybrid Working (3 days in office, 2 days remote)
- 20 business days fully remote working (from anywhere in the world)
- Continuous Professional Development
- Private Medical Cover
- Sport Compensation
- Taxi compensation for travel to the office
- English Classes
- Daily provided lunch
This role is working for our studio: Zephyr Mobile
You’ll be joining the Zephyr Mobile team, which originally was formed in 2016 and has been part of Tripledot since May 2024.
The studio has achieved impressive success in the mobile puzzle games genre. Over 100 million people have installed games developed by the Zephyr team.
Zephyr is famous for its creative and inclusive atmosphere, where every member of the team can contribute ideas and suggestions towards game development.
The largest games produced by ZephyrMobile: Get Color, Nut Sort, Hey Color, Math Crossword.
Role Overview
This role is not just a UA lead role - it offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games.
You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team of superstars focused on driving user acquisition and retention for some of the largest games in the world.
Key Responsibilities
- Owning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
- Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.
- Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.
- Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
- Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.
- Driving creative excellence: Manage internal creative team to innovate ad content.
- Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.
- Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.
Required Skills, Knowledge and Expertise
- Extensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.
- Proven leadership: Strong track record leading and mentoring high-performing teams.
- Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Business impact: Proven ability to drive measurable outcomes through bold growth experiments.
- Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.
- An analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- A comfort level operating with autonomy and influencing senior stakeholders.
Working at Tripledot
- 20 business days holiday: Enjoy 20 days of paid holiday plus bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 business days fully remote working: Work from anywhere in the world, 20 days of the year.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
- Private Medical Cover: ensure your health is in good hands through private health insurance.
- Sport Compensation: Stay fit and active with our sport compensation benefit.
- Taxi to compensate for travel to the office.
- English Classes: Enhance your English skills with our provided English classes.
- Lunch: Daily provided lunch to keep you fueled and focused.
About Tripledot
We are Tripledot Studios, our mission is to bring the knowledge and experience of a chart-topping mobile games company into a close-knit, collaborative environment. Our teams drive projects together from conception to launch in an indie-style process combining data and creativity to make games that can be enjoyed by everyone.
