Job Description
Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games. This role offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games. You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team focused on driving user acquisition and retention.
Must Have:
- Lead UA and organic growth strategies across multiple top-performing titles.
- Manage and optimize multi-million-dollar marketing budgets.
- Generate actionable insights using data for UA, monetisation, and product experimentation.
- Monitor market trends, competitors, and emerging genres; adopt innovative mechanics and tools.
- Own marketing budget forecasting, allocation, and revenue planning.
- Guide development of analytics, BI, and adtech infrastructure.
- Manage internal creative team to innovate ad content.
- Partner with Product, Design, and Analytics for high-impact initiatives.
- Build strategic relationships with ad networks, stores, platforms, and external partners.
- 7+ years experience in performance marketing, growth, or product marketing.
- Strong track record leading and mentoring high-performing teams.
- Experience driving initiatives with Product, UA, Creative, and Analytics.
- Proven ability to drive measurable outcomes through bold growth experiments.
- Experience developing and executing successful growth strategies in mobile gaming.
- Analytical mindset with strong decision-making and critical thinking.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- Comfort operating with autonomy and influencing senior stakeholders.
Perks:
- Statutory Time Off policy for location in addition to bank holidays.
- Private Healthcare or Healthcare stipend (based on country requirements and eligibility).
- Continuous opportunities for professional development.
Role Overview
Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.
This role is not just a UA lead role - it offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games.
You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team of superstars focused on driving user acquisition and retention for some of the largest games in the world.
Key Responsibilities
- Owning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
- Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.
- Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.
- Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
- Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.
- Driving creative excellence: Manage internal creative team to innovate ad content.
- Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.
- Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.
Required Skills, Knowledge and Expertise
- Extensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.
- Proven leadership: Strong track record leading and mentoring high-performing teams.
- Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Business impact: Proven ability to drive measurable outcomes through bold growth experiments.
- Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.
- An analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- A comfort level operating with autonomy and influencing senior stakeholders.
Working at Tripledot
- Time Off: Statutory Time Off policy for location in addition to bank holidays to relax and refresh throughout the year.
- Health & Wellness: Based on country requirements. Private Healthcare or Healthcare stipend subject to eligibility.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
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