Job Description
- Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
- Own and optimize several multi-million-dollar marketing budgets.
- Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Continuously monitor trends, competitors, and emerging genres; rapidly adopt innovative mechanics and tools.
- Own marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
- Monitor and guide the development of analytics, BI, and adtech infrastructure for end-to-end data visibility.
- Manage internal creative team to innovate ad content.
- Partner with Product, Design, and Analytics to launch high-impact initiatives.
- Build strategic relationships with ad networks, stores, platforms, and external partners.
- 7+ years of experience in performance marketing, growth, or product marketing roles.
- Strong track record leading and mentoring high-performing teams.
- Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Proven ability to drive measurable outcomes through bold growth experiments.
- Experience developing and executing successful growth strategies in mobile gaming or related industries.
- An analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- A comfort level operating with autonomy and influencing senior stakeholders.
- Statutory Time Off policy for location in addition to bank holidays to relax and refresh throughout the year.
- Private Healthcare or Healthcare stipend based on country requirements and eligibility.
- Continuous opportunities for professional development.
This role is working for our studio: Zephyr Mobile
You’ll be joining the Zephyr Mobile team, which originally was formed in 2016 and has been part of Tripledot since May 2024.
The studio has achieved impressive success in the mobile puzzle games genre. Over 100 million people have installed games developed by the Zephyr team.
Zephyr is famous for its creative and inclusive atmosphere, where every member of the team can contribute ideas and suggestions towards game development.
The largest games produced by ZephyrMobile: Get Color, Nut Sort, Hey Color, Math Crossword.
Role Overview
Tripledot Studios is hiring a VP of Marketing to lead the games portfolio of Zephyr Mobile Studio and own initiatives across our portfolio of hit games.
This role is not just a UA lead role - it offers the opportunity to actively shape the direction of the studio's UA strategy, including product innovation, adtech and monetisation, measurement, creating best-in-class creatives and working on multiple genres of IAA, IAP and Hybrid games.
You will own multi-million-dollar budgets, strategic direction for growth efforts, and lead a team of superstars focused on driving user acquisition and retention for some of the largest games in the world.
Department
Zephyr Mobile
Employment Type
Permanent - Full Time
Location
Serbia, RS
Workplace type
Fully remote
Key Responsibilities
- Owning growth strategies: Lead a team of UA specialists and own UA and organic growth strategies across multiple top-performing titles.
- Managing major budgets: Own and optimize several multi-million-dollar marketing budgets.
- Generating actionable insights: Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Market intelligence: Continuous monitoring of trends, competitors, and emerging genres; rapid adoption of innovative mechanics and tools.
- Financial planning: Ownership of marketing budget forecasting, allocation, and revenue planning to maximize growth efficiency and profitability.
- Data infrastructure: Monitoring and guiding the development of analytics, BI, and adtech infrastructure to guarantee end-to-end data visibility.
- Driving creative excellence: Manage internal creative team to innovate ad content.
- Leading cross-functional projects: Partner with Product, Design, and Analytics to launch high-impact initiatives.
- Partnerships: Building strategic relationships with ad networks, stores, platforms, and external partners.
Required Skills, Knowledge and Expertise
- Extensive expertise: 7+ years of experience in performance marketing, growth, or product marketing roles.
- Proven leadership: Strong track record leading and mentoring high-performing teams.
- Cross-functional success: Experience in driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Business impact: Proven ability to drive measurable outcomes through bold growth experiments.
- Strategic thinking: Experience developing and executing successful growth strategies in mobile gaming or related industries.
- An analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- A comfort level operating with autonomy and influencing senior stakeholders.
Working at Tripledot
- Time Off: Statutory Time Off policy for location in addition to bank holidays to relax and refresh throughout the year.
- Health & Wellness: Based on country requirements. Private Healthcare or Healthcare stipend subject to eligibility.
- Continuous Professional Development: Propel your career with continuous opportunities for professional development.
