Marketing Manager

Bronto.io, a rapidly expanding B2B technology company in the observability sector, is seeking a results-driven Marketing Manager. This full-stack role involves developing and executing highly specific marketing plans to drive pipeline and business results, pioneering marketing by leveraging AI with authentic human-led content. The manager will own campaign lifecycles, support sales initiatives, optimize high-value events, and innovate new channels. Technical and creative expertise is required for content development, product storytelling, AEO, and prompt engineering to maximize content quality and automate marketing components.

Must Have

• Develop and execute highly specific marketing plans that drive significant pipeline and measurable business results.
• Own the full lifecycle of targeted marketing campaigns across multiple channels (digital, email, content, social).
• Design programs specifically to support warm outbound initiatives and to qualify and accelerate intent inbound leads.
• Drive measurable sales outcomes from key marketing moments like partner events, executive roundtables, and practitioner meetups.
• Develop and champion content with strong personality, hot takes, and proprietary stories.
• Craft narrative-driven content that articulates the value we deliver for Bronto customers.
• Optimize content workflow for presentation by Large Language Models (LLMs) and answer engines.
• Design and test high-context prompts to maximize content quality, speed, and relevance across all campaigns.
• Implement AI-driven workflows to automate repeatable marketing components.
• 5+ years of progressive marketing experience, focused on B2B tech.
• 2+ years in a smaller fast-paced SaaS company.
• Exceptional written and verbal skills, with authoritative content creation.
• Deep fluency in marketing automation (e.g. HubSpot, Gong, Clay).

Good to Have

• Continually test new channels, features and tactics to stay ahead of marketing and technology shifts.

##### About Us

Bronto.io is a fast-growing B2B technology company, revolutionizing the observability space. We're looking for a Marketing Manager who isn't just executing traditional playbooks, but is actively pioneering the future of marketing by leveraging AI with authentic human-led content

##### The Opportunity

We are seeking an experienced, results-driven Marketing Manager to develop and execute highly specific marketing plans that drive significant pipeline and measurable business results. This a full-stack marketing role that combines technology and creativity to engage and energize our target market

The ideal candidate will have 5+ years of marketing experience, with at least 2 years in an early stage high-growth technology company. They have a track record of designing, owning and executing specific marketing programs that directly support pipeline growth and revenue targets

##### I. Strategic Planning & Execution 🎯

This is a results-first role, for a highly organized executor, able to tie marketing activities directly to pipeline generation and sales outcomes.

• A) Campaign Creation & Management: Own the full lifecycle of targeted marketing campaigns across multiple channels (digital, email, content, social). This includes deep audience segmentation, message creation, execution, and performance reporting against pipeline goals
• B) Sales Support & Lead Optimization: Design programs specifically to support warm outbound initiatives (e.g. targeted account-based content, personalized resources) and to qualify and accelerate intent inbound leads (e.g. streamlined lead flows, tailored nurture sequences)
• C) High-Value Event Optimization: Drive measurable sales outcomes from key marketing moments like partner events, executive roundtables, and practitioner meetups, for lead gen, meeting booking and pipe acceleration
• D) Curiosity and Innovation: Continually test new channels, features and tactics to stay ahead of marketing and technology shifts

##### II. Human-Led Marketing 🧠

We require technical & creative expertise to elevate the brand and scale outputs.

• Content & Storytelling:
• Develop and champion content with strong personality, hot takes, and proprietary stories to build influence for our brand
• Product/Brand Storytelling: Craft narrative-driven content that articulates the value our we deliver for Bronto customers
• AEO (Answer Engine Optimization): Optimize content workflow for presentation by Large Language Models (LLMs) and answer engines

• Prompt Engineering:
• Design and test high-context prompts to maximize content quality, speed, and relevance across all campaigns
• Implement AI-driven workflows to automate repeatable marketing components (e.g. social media, content repurposing, initial ideation)

##### Evidence of Success 🏆

###### Required Qualifications

• 5+ years of progressive marketing experience, focussed on B2B tech
• Including 2+ years in a smaller fast-paced SaaS company
• Exceptional written and verbal skills, with authoritative content creation
• Deep fluency in marketing automation (e.g. HubSpot, Gong, Clay)

###### Success Stories

Candidates must be prepared to share specific, data-backed success stories from their marketing journey, including:

• Pipeline Generation Evidence: Demonstrate how you designed and executed a specific marketing plan (e.g. ABM program, webinar series etc) with specific business results (e.g. "$500k pipeline generated in Q3")
• Marketing-to-Sales Alignment: Describe a project where you collaborated with sales to develop a territory plan, generate leads and improve conversion rate, detailing the specific marketing actions you took
• Technical Implementation: Provide an example of how you used prompt engineering or an agentic workflow to improve marketing output quality
• Content Authority: Share a piece of content (blog post, whitepaper, video script) where you used a "hot take" or human-led story to build influence