CRM Marketing Manager - eBay Live

eBay

6+ Years | Toronto, Ontario, Canada (Hybrid) | Full Time | 1 day ago

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Job Summary

eBay Live is seeking an experienced and data-driven Marketing Manager to join its CRM team. This role focuses on developing, executing, and optimizing multi-channel marketing campaigns to drive awareness, engagement, and viewership for eBay Live, primarily in the North American market. The manager will collaborate with cross-functional teams including the eBay Live Business Unit, Marketing, Product, and Analytics to redefine the shopping experience through interactive live events.

Must Have

Develop and implement North American CRM go-to-market strategy for eBay Live.
Enhance results through continuous optimization of CRM campaigns.
Define and manage audience and segmentation strategy.
Articulate CRM performance and its contribution to eBay Live metrics.
Collaborate with eBay Live Business Unit, Product, Analytics, and Brand.
Partner with creative agencies for content and customer experiences.
Minimum 6 years of CRM experience in e-commerce or retail.
Proven track record in multi-channel CRM strategies, measurement, and optimization.
Strong project management skills.
Excellent communication and collaboration skills.
Data-driven approach.
Experience managing senior collaborators.

Good to Have

Experience within Live commerce

Job Description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

eBay Live is redefining the shopping experience by bringing real-time, interactive, and curated live events to buyers worldwide. From collectibles and fashion to luxury goods and sports memorabilia, we’re connecting communities with sellers through innovative, engaging live events.

We are seeking an experienced and data-driven Marketing Manager to join the eBay Live CRM team. This role will be responsible for developing, executing, and optimizing multi-channel marketing campaigns crafted to drive awareness, engagement, and consistent viewership for eBay Live, with a primary focus on the North American market. You will be required to work with cross-functional teams, including the eBay Live Business Unit, Marketing, Product and Analytics.

What you will accomplish:

Develop and implement the North American CRM go-to-market strategy for eBay Live, focusing on key initiatives to drive awareness, engagement and viewership.
Enhance results through continuous optimization of CRM campaigns, employing performance data and new feature launches.
Define and manage the audience and segmentation strategy to ensure relevance and to maintain channel health.
A strong understanding of success metrics for eBay Live, and the ability to articulate the narrative behind CRM performance and its contribution to these metrics.
Collaboration with the eBay Live Business Unit, Product, Analytics and Brand to translate business needs into effective marketing strategies.
Partner with creative agencies to develop and implement high-quality content and customer experiences that deeply resonate with the target audience.

What you will bring:

Minimum of 6 years of proven experience in CRM within an e-commerce or a retail environment. Experience within Live commerce is a plus.
Proven track record to develop and implement effective, multi-channel CRM strategies, including expertise in measurement and optimization.
Strong project management skills, with experience managing multiple initiatives simultaneously in a fast-paced environment.
Excellent communication and collaboration skills, with the ability to work effectively across teams in different time zones.
A passion for customer excellence, coupled with a creative, innovative, and data-driven approach.
Experience managing various senior collaborators.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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About Us

We Empower People and Create Economic Opportunity

eBay Inc. (NASDAQ: EBAY) is a global commerce leader that connects millions of buyers and sellers around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organizations of all sizes.

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