Marketing Events Director
Job Summary
Job Description
The Marketing Events Director will lead the strategy, planning, and execution of Ookla's global events portfolio. This role involves managing a team, developing marketing programs, and collaborating with industry partners. Responsibilities include defining event strategies, managing teams, overseeing event lifecycles, collaborating cross-functionally, managing vendors, and managing budgets. The role requires a strategic thinker with expertise in event marketing and strong project management skills. The goal is to create high-impact events that increase brand awareness and drive business growth.
Must have:
- 10+ years event marketing experience, 5+ in leadership.
- Proven record of delivering global events with business impact.
- Strong leadership and team building skills.
- Excellent project management and organizational abilities.
- Deep understanding of event marketing trends.
- Exceptional communication and interpersonal skills.
- Willingness to travel globally.
Good to have:
- Experience in enterprise technology marketing.
- Familiarity with event and project management tools.
- Background in experiential design a plus.
11 skills required
Job Details
Description
We’re Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an ever-expanding suite of connectivity solutions. Our team is a group of people brought together through passion and inspired by possibility. We are looking for team members who enjoy solving complex problems, are motivated to challenge themselves, and are delighted with turning clever ideas into unique products.
Millions of consumer-initiated tests are performed through our products and billions of data points are collected globally every day. With all this measurement come countless ways to dissect and analyze our data, and plenty of exciting opportunities to optimize our broader strategy. When you work for us, you are using Ookla data and insights to further our mission to improve connectivity for all.
About the Role
We are seeking an experienced and visionary Marketing Events Director to lead the strategy, planning, and execution of our global events portfolio. As a key leader within the marketing organization, you will plan and deliver exceptional in-person, virtual, and hybrid experiences that engage our global audience, elevate our brand, and drive business growth. You will manage a high-performing team responsible for delivering marketing programs and events to connect directly with our customer base, and collaborative programs with our industry partners.
This role requires a strategic thinker with deep event marketing expertise, a sharp operational mindset, exceptional attention to detail, and a passion for delivering high-impact, memorable experiences. You’ll work cross-functionally with internal teams and external partners to ensure flawless execution of global events, including flagship conferences, trade shows, field marketing activations, executive programs, speaking and networking engagements, and more.
Expectations for Success
- Strategic Leadership: Define the global events strategy aligned with overall sales, marketing and business objectives, ensuring a cohesive and impactful presence across all touchpoints.
- Team Management: Lead, mentor, and develop a high-performing team, fostering collaboration, creativity, and operational excellence.
- End-to-End Event Ownership: Oversee the full lifecycle of event planning and execution—from concept through post-event analysis—for company-hosted and third-party events.
- Cross-Functional Collaboration: Partner with product marketing, sales, brand and design, public relations, marketing and sales operations, customer success, and other teams to align messaging, objectives, and outcomes.
- Vendor & Partner Management: Manage relationships with external agencies, event production partners, venues, and technology vendors to deliver high-quality experiences.
- Budget Oversight: Develop and manage global event budgets, ensuring ROI-driven decision-making and fiscal responsibility.
- Innovation & Experience Design: Champion innovative formats, emerging technologies, and fresh engagement strategies that drive both attendee satisfaction and measurable sales growth. Uncover new channels to connect with our core customer segments and translate these insights into actionable, high-impact event strategies.
Performance Measurement: Define KPIs and success metrics; lead post-event reporting and continuous improvement initiatives based on data and feedback.
Executive Communication & Reporting: Present event strategies, engagement plans, and post-event performance reporting to executive leadership, providing clear insights, key learnings, and strategic recommendations to guide future planning and investment.
Requirements
- 10+ years of experience in event marketing, including 5+ years in a leadership role within a technology or B2B organization.
- Proven track record of developing and delivering large-scale global events with measurable business impact.
- Strong leadership and team-building skills, with experience managing and scaling global teams.
- Excellent project management and organizational abilities; thrives in fast-paced, high-growth environments.
- Deep understanding of event marketing trends, virtual/hybrid platforms, and audience engagement strategies.
- Exceptional communication and interpersonal skills; comfortable influencing at all levels of the organization.
- Willingness to travel globally (as required).
Preferred Skills
- Experience in enterprise technology marketing.
- Familiarity with event and project management tools (e.g., Asana, Cvent, ON24, Bizzabo), marketing platforms (e.g., Salesforce, Marketo, HubSpot), and Google Suite tools.
- Background in experiential design, brand storytelling, or content development a plus.
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