Marketing Executive - Growth
Job Summary
Job Description
The role of Marketing Executive - Growth for GoFood is based in Jakarta, Indonesia. The primary responsibility is to prepare and execute go-to-market strategies to expand GoFood's user base, delivering food and culinary experiences to new and existing customers. This involves implementing campaign plans including communication strategies, channels, and promotions within the allocated budget. Key duties include ensuring the successful execution of integrated campaigns across various formats and channels, partnering with creative and media teams for relevant communication, and creating engaging content for digital marketing, websites, blogs, and social media. The role also involves identifying and implementing improvements to marketing processes and user journeys, collaborating with cross-functional teams, and managing content creation and communication timelines.
Must have:
- Bachelor's degree or equivalent experience
- At least 1 year of experience in Product Marketing/Growth Marketing/Marketing Analyst
- Excellent Project Management skills
- Proficient with spreadsheet and presentation tools
- Experience with in-app and external communication channels
- Excellent verbal and written communication skills in English and Indonesian
- Marketing/creative knowledge and experience
- Experience working with cross-functional stakeholders
Good to have:
- Experience with Adobe Photoshop, Illustrator, or Figma
11 skills required
Job Details
About the role
Fasten your helmet and climb aboard, if you’re ready to be our Marketing Executive, Growth for GoFood. In this role, you will be part of the GoFood Marketing team based in Jakarta, Indonesia. Preparing and executing go-to-market strategy for growing GoFood’s user base, delivering the joy of food and culinary to new and loyal customers alike. This role is crucial in implementing campaign plans such as communication strategy, channels, and promo based on the given budget.
What you will do
- Ensure execution of integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social) to be done well.
- Partner with the creative and media team to develop robust and relevant communication for our different segments, using various drivers to impact growth according to the different personas.
- Creating engaging and informative contents for digital marketing, website, blog, social media, and any other content marketing channels that the business might leverage to improve the conversion funnel particularly for new products and features that GoFood launch, supported by branding and creative teams. (Notes: blog, notif, copywriting)
- Identifying improvement areas for the incumbent marketing process or user journey and implementing the changes required for it. Including but not limited to CRM user journey, performance marketing, and social media engagement.
- Collaborate with other cross-functional team in making sure campaigns are executed well.
- Manage the timeline for content creation and communication schedule.
What you will need
- Bachelor's degree from reputable universities or equivalent practical experiences.
- At least 1 year of experience in Product Marketing/Growth Marketing/Marketing Analyst (including internships)
- Excellent Project Management skill - including the execution, reviewing, and reporting.(Proficient with spreadsheet (Excel, Google Sheets) and presentation tools (PowerPoint, Google Slides).
- Experience with Adobe Photoshop or Illustrator or Figma is a plus.
- Prior experience in planning and using in-app and external communication channels (PN, Email, WhatsApp, etc.)
- Excellent verbal and written communication skills in English and Indonesian.
- Marketing / creative knowledge and experience (on creatives, communications, copy, and contents)
- Experience working with cross-functional/cross-discipline stakeholders, and drafting and leading communication plans for internal stakeholders.
About the team
Our Growth Marketing team is a part of the GoFood Business team based in Jakarta. The team consists of growth marketing, brand managers, brand executives, marketing analytics, and more. They are the magicians who combine logic and magic to create a brand that people love. Our main responsibility is to develop GoFood’s marketing campaign that ensures GoFood continuous growth. Making sure everyone knows, always thinks about GoFood and we also want everyone to stick with GoFood. More importantly, we want to deliver joy in the life of our consumer through the assortment, recommendation & rewards in our platform. We are also a data-driven team who strive to continuously improve our efficiency. Currently, our team has been working on a lot of product innovation, branding and promotional campaigns, which will help GoFood maintain our leadership in the market.
GoFood Marketing team believes the growth of the business is driven by the growth of the talents. Of course we care about the business number, yet we also care about each other’s well-being and growth journey. Other than enjoying finding that “a-ha!” moments when swimming through the sea of data, our family also enjoys bonding over food and sharing our hobbies.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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