Marketing Intern

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The candidate will join the Export Markets Marketing Team, supporting the Brand team on the development and implementation of the brand strategies and marketing activations.

Under the tutor’s guidance, among all, the candidate will have the chance to deepen knowledge of: toy sector – main players and competitors; Mattel’s Brands strategic positioning vs competitor ones; Mattel distribution channels; how to manage co-marketing initiatives with licensing partners; planning and implementation of advertising campaigns; creation and execution of consumer promotions; drafting of materials to support sales force.

The Internship is for 1 year and will allow the candidate to keep on developing new knowledge and skills related to the product marketing area, and to apply theoretical knowledge acquired during university as well.

The learning objectives of the Internship are as follows:

• How to create a Marketing plan;
• How to launch new products;
• How to properly set up pricing for different products;
• How to adapt TV campaign within the local market cooperating with ad hoc related agencies;
• How to manage A&P budget;
• How to create consumer/trade print pages;
• How to monitor sell-in and sell-out data;
• How to present our brands in-store
• How to promote our brands in the social media pages

Qualifications

• University degree in Marketing, Customer Marketing or Business Administration
• English: fluent in written & spoken (previous experience abroad represents a plus)
• Working experience as intern in another Multinational company will be considered a plus
• Strong analytical skills
• Multi-tasking attitude
• Team-working and communication skills

This is a paid position.

Additional Information

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers

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