Marketing Manager – Middle

SoftSwiss

5+ Years | Remote | Full Time | 1 day ago

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Job Summary

SOFTSWISS is hiring a hands-on Middle Marketing Manager to take full ownership of Special Projects. This role involves driving end-to-end marketing execution across various initiatives, shaping the brand's visibility and growth in local markets. It combines strategy and hands-on delivery, covering content, campaigns, PR, events, and ambassador management, with a high degree of autonomy to expand reach, strengthen reputation, and engage audiences.

Must Have

Plan and execute the marketing strategy and annual promotion roadmap for local projects.
Contribute to the development of the marketing strategy and its day-to-day execution.
Prepare content: posts, video scripts, presentations, newsletters.
Plan and execute digital and social marketing campaigns.
SMM support: planning, publishing, audience engagement.
Work with internal and external designers, copywriters, and contractors; source, brief, and coordinate freelancers and external agencies.
Lead PR activities: press releases, public announcements, events.
Drive initiatives that strengthen brand visibility.
Track and analyze campaign performance metrics, brand awareness and reputation metrics.
Research competitors, industry trends, best practices.
Own and manage the marketing budget across activities and channels.
Work with Brand Ambassadors: building warm, trusting relationships and maintaining regular communication.
Monitor content quality and brand compliance.
Develop an activity plan, cross-team management and planning.
Track KPIs, analyze campaign results and improve processes.
Prepare reports.
5+ years of experience in marketing.
Advanced Russian and English.
Proven success in developing and executing marketing strategies.
Strong copywriting and content creation skills.
Strong project management and multitasking abilities.
Strong understanding of Digital Marketing tools.
A proactive, ownership-driven mindset with a focus on problem-solving.

Perks & Benefits

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.

Job Description

Overview:

SOFTSWISS is hiring a hands-on Middle Marketing Manager, ready to take full ownership of the Special Projects. This role combines working with ambassadors, content, communications, campaigns, PR, events, analytics, and offers a high degree of autonomy.

Purpose of the role:

You will be responsible for driving end-to-end marketing execution across special projects, shaping our brand’s visibility and growth in local markets. This role blends strategy and hands-on delivery — from content and campaigns to PR, events, and ambassador management — giving you full ownership of initiatives that expand our reach, strengthen reputation, and create meaningful audience engagement.

Key responsibilities:

Plan and execute the marketing strategy and annual promotion roadmap for local projects.
Contributing to the development of the marketing strategy and its day-to-day execution.
Preparing content: posts, video scripts, presentations, newsletters.
Plan and execute digital and social marketing campaigns.
SMM support: planning, publishing, audience engagement.
Working with internal and external designers, copywriters, and contractors. Source, brief, and coordinate freelancers and external agencies.
Lead PR activities: press releases, public announcements, events.
Drive initiatives that strengthen brand visibility.
Track and analyze campaign performance metrics, brand awareness and reputation metrics.
Research competitors, industry trends, best practices.
Own and manage the marketing budget across activities and channels.
Work with Brand Ambassadors.
Building warm, trusting relationships and maintaining regular communication.
Monitoring content quality and brand compliance.
Developing an activity plan, cross-team management and planning.
Tracking KPIs, analysing campaign results and improving processes.
Preparing reports.

Required Experience:

5+ years of experience in marketing.
Advanced Russian and English.
Proven success in developing and executing marketing strategies.
Strong copywriting and content creation skills.
Strong project management and multitasking abilities.
Strong understanding of Digital Marketing tools.
A proactive, ownership-driven mindset with a focus on problem-solving.

Our Benefits:

Full-time remote work opportunities and flexible working hours
Private insurance
Additional 1 Day Off per calendar year
Sports program compensation
Comprehensive Mental Health Programme
Free online English lessons with a native speaker
Generous referral program
Training, internal workshops, and participation in international professional conferences and corporate events.