Marketing Manager

4 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Marketing Manager will design, develop, and execute a comprehensive growth/marketing action plan encompassing marketing, partnerships, and community growth strategies. Responsibilities include overseeing all marketing operations, establishing key metrics and funnels, managing growth resources, setting and achieving marketing goals, determining and managing KPIs, tracking and reporting on performance, collaborating with other teams, and analyzing company growth and marketing strategies. The ideal candidate will have at least 5 years' experience in marketing/growth management/leadership and experience in Blockchain, DeFi, GameFi, Metaverse, or EVMs. They will be customer-centric, data-driven, and possess strong communication and presentation skills.
Must have:
  • 5+ years marketing/growth experience
  • Experience in Blockchain/GameFi
  • Data-driven decision-making
  • Strong communication skills
  • Marketing strategy development & execution
  • KPI management & reporting
Good to have:
  • MA in Marketing or related field
  • Experience with CDP, CRM, SEO tools
Perks:
  • Competitive compensation and bonus
  • Mentorship and coaching
  • Dynamic work environment
  • Exposure to global projects

Job Details

Company Description

KBG Blockchain Game Studios holds a passion to accelerate blockchain adoption and create decentralized gaming products with enriched in-game ecosystems. Via heartfelt efforts, we aim to revolutionize the way gaming innovators enter the gamefi market.

Runnow.io is a Gamification - Move & Earn project belonging to KBG Studio based on the training needs of physically active people every day, such as walking, jogging, professional running, cycling, and swimming. Other activities will be future updates like Gym, Yoga, etc.. to burn energy in the body and earn income from that practice.

KBG Studios is actively looking for a Marketing Manager to help us grow our community across all our networks, create our long-term strategy, acquire gamefi users for our projects, and better prepare for our next potential development in the future.  

Job Description

  • Design, develop, and execute a comprehensive Growth/Marketing Action Plan including marketing, partnership, and community growth strategies
  • Implement new marketing strategies and leading our marketing team by example. Oversee all marketing operations, responsible for developing the marketing strategy and vision for all the markets in which the business operates globally
  • Establishing key metrics, funnels, campaigns, performance monitoring, and reporting to support growth of the protocol
  • Managing growth resources with marketing partners, agencies, investors, and valued customers.
  • Set Marketing goals and objectives, and achieve them
  • Determine and manage KPIs for the growth department, including subset teams (content, digital, community, social, etc.) 
  • Keep the growth/marketing budget in check
  • Track KPIs on a regular basis and present reports
  • Work with other teams to achieve overall growth of the company
  • Use data and reports to make evidence-based decisions
  • Analyze company’s growth and marketing strategy and suggest improvements
  • Stay up to date with the latest technology and best practices on GameFi market
  • Attend marketing conferences and educational programs, training for team members

Qualifications

  • At least 5 years’ experience in marketing/growth management/leadership
  • Being customer-centric, and data-driven
  • Hands-on experience with CDP, CRM, SEO, analytics tools like Google Analytics, Google Adwords, HubSpot, WebTrends, etc.
  • Social Media Skills like Facebook, Linkedin, Twitter, Telegram, Discord, etc.
  • In-depth knowledge of big data analysis
  • Regularly produce and present reports
  • Excellent organizational and time management skills
  • Good communication and interpersonal skills
  • Excellent presentation skills
  • MA in Marketing, Management or similar relevant field is preferred but not required
  • Experience in one of the fields such as Blockchain, Defi, GameFI, Metaverse, EVMs is a must 

Additional Information

  • Compensated fairly and attractive bonus according to the key results
  • Mentorship and coaching by our BOD and leadership in the company.
  • Young, Dynamic working environment, with high exposure to global projects, leading KOLs/ influencers, and an international audience.
  • Empowered work environment where you're trusted to build up a long living career

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About The Company

A Gamefi art and development studio

KBG Studio holds the passion to accelerate blockchain adoption and create decentralized gaming products with enriched in-game ecosystems. Via heartfelt efforts, we aim to revolutionize the way gaming innovators enter the gamefi market.

Ho Chi Minh City, Vietnam (On-Site)

Thành Phố Hồ Chí Minh, Vietnam (On-Site)

Ho Chi Minh City, Vietnam (On-Site)

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