Marketing Manager

8 Months ago • 5-7 Years • Marketing

Job Summary

Job Description

Razer seeks a Marketing Manager with 5-7 years of experience in gaming/tech or retail. You'll drive regional marketing strategies in Japan, focusing on retail and digital marketing to elevate brand awareness. Strong understanding of retail business, consumer electronics, and gamer mindset is crucial. Experience in developing and executing marketing strategies to meet company objectives is essential.
Must have:
  • Retail Marketing
  • Digital Marketing
  • Marketing Strategies
  • Gamer Mindset
Good to have:
  • Esports Understanding
  • Photoshop Skills
  • Design Understanding
  • Japanese Language
Perks:
  • Global Mission
  • Gamer-Centric Culture

Job Details

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

This role is responsible for regional marketing strategies and execution in Japan, especially focus on retail marketing as well as digital marketing to bring Razer's brand awareness to next level.
  • Responsible for development and execution of regional marketing strategies as well as overseeing and managing the daily activities
  • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
  • Manage overall retail marketing strategies and execution.
  • Plan and set the goal and KPIs for digital marketing as well as execute each campaigns.
  • Manage communication, workflow and priorities with regional HQ marketing teams
  • Work closely with supporting teams regionally and globally to localize or develop product campaign assets
  • Management and tracking of regional marketing budget, identification of ROI, and execution of marketing programs within budget
  • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
  • Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
  • Plan and execute Razer participation in regional industry or store events
  • Researches, analyses and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
  • Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites :

  • Approximately 5-7 years marketing experience preferably in the gaming/ tech or retail industry
  • Strong understanding on retail business and marketing especially in Consumer Electronics Retail.
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
  • Well versed in marketing trends, terminology and best practices
  • Willing to travel and work in a multi-national team of professionals
  • Good verbal and written communication skills in English and Japanese
  • Good to have: Understanding of esports
  • Good to have: Basic photoshop skills / design understanding

Are you game?

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About The Company

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

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