Marketing Manager

6 Months ago • 5-7 Years • Marketing

Job Summary

Job Description

Razer is looking for a Marketing Manager in Tokyo to develop and execute regional marketing strategies, manage retail and digital marketing, and oversee NPI marketing plans. 5-7 years of experience in gaming/tech or retail is required, with a strong understanding of retail business and marketing, especially in consumer electronics. Experience with gamer mindset and the gaming industry is essential.
Must have:
  • Marketing Experience
  • Retail Marketing
  • Consumer Electronics
  • Gaming Industry
Good to have:
  • Esports Understanding
  • Photoshop Skills
  • Design Understanding
  • Japanese Language
Perks:
  • Global Mission
  • Gamer-Centric Culture

Job Details

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

This role is responsible for regional marketing strategies and execution in Japan, especially focus on retail marketing as well as digital marketing to bring Razer's brand awareness to next level.
  • Responsible for development and execution of regional marketing strategies as well as overseeing and managing the daily activities
  • Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programs, both short and long range, to support sales and revenue objectives of the organization
  • Manage overall retail marketing strategies and execution.
  • Plan and set the goal and KPIs for digital marketing as well as execute each campaigns.
  • Manage communication, workflow and priorities with regional HQ marketing teams
  • Work closely with supporting teams regionally and globally to localize or develop product campaign assets
  • Management and tracking of regional marketing budget, identification of ROI, and execution of marketing programs within budget
  • Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment
  • Direct communication with regional distributor and channel partners on various co-marketing activities including coordinating business and marketing development with external companies such as agencies, and partners
  • Plan and execute Razer participation in regional industry or store events
  • Researches, analyses and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
  • Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements

Pre-Requisites :

  • Approximately 5-7 years marketing experience preferably in the gaming/ tech or retail industry
  • Strong understanding on retail business and marketing especially in Consumer Electronics Retail.
  • Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives
  • Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements
  • Well versed in marketing trends, terminology and best practices
  • Willing to travel and work in a multi-national team of professionals
  • Good verbal and written communication skills in English and Japanese
  • Good to have: Understanding of esports
  • Good to have: Basic photoshop skills / design understanding

Are you game?

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