Marketing Manager, iCasino Retention

GAME ON – OLG needs you

We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2023-24, OLG delivered a record $2.4 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction that builds on successes to date as a world class gaming entertainment leader with a globally admired omni-channel platform.

We are looking for a professional who’s passionate about creating meaningful customer experiences and driving growth through smart, data-informed strategies. This role is part of a collaborative; agile team focused on strengthening our player engagement to support and grow product loyalty and long-term customer retention for our iCasino portfolio. You’ll be the go-to expert for marketing strategy and execution, working closely with product owners and cross-functional teams to bring campaigns to life across multiple channels. If you thrive in a fast-paced environment, enjoy solving complex problems, and want to make an impact in a space that’s constantly evolving, we’d love to hear from you. .

YOUR ROLE IN THE GAME

Reporting to the Sr. Manager Marketing, you will be empowered to:

• Lead the development and execution of marketing strategies and campaigns across digital channels—think email marketing, push notifications, owned in-app and web assets, promotions, and other CRM channels.
• Partner with analytics to build segmented strategies that drive engagement and retention.
• Own the full campaign lifecycle—from planning and creative development to execution, optimization, and post-campaign analysis.
• Manage promotional systems to ensure smooth delivery and alignment with campaign goals.
• Support forecasting and budget planning, keeping a close eye on spending and performance.
• Collaborate with internal and external creative teams to develop assets that reflect our brand and resonate with diverse audiences.
• Monitor KPIs and market trends and recommend adjustments to keep campaigns effective and relevant.

Who You’ll Work With

• Agile lab teams across the digital business unit to align on goals and share insights.
• Marketing, content, and communications teams to develop briefs and creative assets.
• Legal, compliance, finance, contact centre, and tech teams to ensure campaigns are aligned and supported.
• External partners including media agencies, experiential vendors, and promotional suppliers.

WHAT YOU NEED TO PLAY

Knowledge & Experience:

• Strong understanding of marketing strategy, digital channels, and customer segmentation.
• Familiarity with industry trends and consumer behavior.
• Comfortable working with tech tools and platforms to enable marketing innovation.
• Bachelor’s degree or equivalent experience (3–5 years in marketing, ideally with a focus on digital and direct-to-consumer).

Skills:

• A clear, confident communicator who can tell a compelling story with data and insights.
• Collaborative mindset with the ability to work across disciplines and teams.
• Creative problem-solver who thrives in ambiguity and adapts quickly.
• Experience in agile environments and working with product owners is a plus.

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: socially responsible company that gives back all its profits to the province and people of Ontario
• Flexible Work Environment: to help balance both work and life
• You Matter: family friendly work practices and hybrid work
• Freedom to Innovate: supports new and better ways to be successful
• Be your Authentic Self: environment that values diversity as a source of strength
• Learning Galore: 24-7 access to robust online learning programs
• Public Service Pension Plan: participate in a major defined benefit pension plan sponsored by the Government of Ontario
• Variable Pay Program: performance-based incentives to share in our success (Permanent OLG Employees Only)

We look forward to hearing from you, interested applicants please apply online by September 28, 2025.