Job Description
Insider, a B2B SaaS company and a leader in AI-native Customer Experience and Marketing platforms, is seeking a Marketing Manager for the MENA region. This role involves building and executing the marketing strategy to increase awareness, drive engagement, and generate leads. Responsibilities include managing demand generation, ABM, events, customer marketing, web, content, and PR, as well as creating locally relevant assets and working closely with the sales team to measure performance. The ideal candidate will have a passion for B2B marketing and experience in building market presence for a unicorn SaaS company.
Must Have:
- Master's Degree in Business or Marketing
- 5+ years in B2B marketing (SaaS preferred)
- Strong leadership and team management skills
- Good knowledge of the digital space
- Experience with marketing automation/CRM tools
- Excellent communication and presentation skills
- Creative problem-solving abilities
- Attention to detail
- Event planning and execution skills
- Positive attitude
Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
We are currently looking for our Marketing Manager, MENA. If you are a self-starter who has a passion for B2B Marketing and if you are interested in building up the market presence of a unicorn SaaS company in one of our fastest-growing region, if you are up for the challenge of your lifetime, this is probably the role for you. Come and join our dynamic Marketing team to create your own playground and take our marketing strategy to the next level. Read on if you want to discover how it feels to become one of us.
Responsibilities
- Builds and owns the marketing strategy and execution for MENA, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates,
- Manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR,
- Owns the event marketing program calendars, organising both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics,
- Creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
- Works closely with sales to measure program performance and lead quality
Requirements and Skills
- Master’s Degree in Business, Marketing or a related field,
- +5 years of previous experience in B2B marketing, ideally for a SaaS business,
- Solid leadership skills with experience in building and managing teams.
- Good knowledge of digital space,
- Experience using marketing automation and CRM tools (e.g. Hubspot, Marketo, Eloqua, Pardot, Salesforce)
- Strong oral and written communication skills with the ability to create and pitch compelling marketing materials
- Strong creative problem-solving skills,
- Extraordinary attention to detail,
- Excellent event planning and execution skills,
- The ability to maintain a positive attitude
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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