Marketing Operations & Automation Manager

SpecterOps is seeking a Marketing Operations & Automation Manager to unify marketing automation and data reporting. This role requires deep Marketo expertise, strong analytics, and lead scoring capabilities. Responsibilities include implementing and optimizing Marketo, building sophisticated lead scoring models, and developing comprehensive reporting and forecasting dashboards. The manager will ensure the marketing engine is automated and data-driven, bridging RevOps, SalesOps, and Growth Marketing.

Must Have

• Own and manage Marketo end-to-end, including program design, lifecycle automation, lead routing, and nurture flows
• Implement and maintain robust lead scoring models that align with product engagement and buyer intent
• Design and execute automated campaigns for top-of-funnel nurture, demo-to-POC acceleration, and ABM programs
• Build and maintain reporting dashboards in Tableau or Power BI
• Develop and implement forecasting models and attribution frameworks to measure marketing impact
• Own data quality and integration integrity across Marketo, Salesforce, CDPs, enrichment providers, and website tracking
• Serve as Marketing’s technical stakeholder with RevOps/SalesOps to align on routing, scoring, funnel definitions, and pipeline modeling
• Support field marketing, ABM, and campaign teams with technical execution, lead management, and data reporting
• Act as the technical stakeholder for both automation reliability and analytics accuracy
• 5–7+ years in a combined Marketing Automation and Marketing Ops/Data role
• Expert-level Marketo experience, including automation design, lead scoring, and lifecycle workflows
• Proficiency in Tableau/Power BI for building marketing dashboards
• Strong SQL skills and experience in building data models and attribution frameworks
• Experience aligning technical solutions with GTM strategies and working cross-functionally with RevOps, Sales, and PMM

Perks & Benefits

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family
• Flexible time off policy
• 13 paid holidays annually
• 401(k) with up to 4% company match
• Stock Options & semi-annual bonuses
• Remote work: $1,500 new hire allowance to set up home office
• $500 annual home office allowance after first year
• $1,800 annual cell phone and internet reimbursement
• $5,000 annual professional development allowance
• $5,250 towards continuing education or student loan repayment
• $1,200 annual budget for lifestyle, wellness, pet insurance and more
• A one-time $10,000 benefit towards family planning
• In person and virtual employee events throughout the year
• Company swag

SpecterOps is seeking a Marketing Operations & Automation Manager to unify our marketing automation and data reporting functions. This role blends deep Marketo automation expertise with strong analytics and lead scoring capabilities. You will be responsible for implementing and optimizing Marketo, building sophisticated lead scoring models, and developing comprehensive reporting and forecasting dashboards. You will ensure that our marketing engine is both automated and data-driven, bridging the gap between RevOps, SalesOps, and Growth Marketing.

Salary: base salary annually, commensurate with experience.

• $115,000 - $140,000

Location: This position is remote, based in the U.S. with optional travel quarterly for in person company events and other ad hoc meetings

• Candidate must be authorized to work and reside in the United States; we currently do not sponsor immigration visas

Responsibilities

Marketing Automation & Marketo

• Own and manage Marketo end-to-end, including program design, lifecycle automation, lead routing, and nurture flows.
• Implement and maintain robust lead scoring models that align with product engagement and buyer intent.
• Design and execute automated campaigns for top-of-funnel nurture, demo-to-POC acceleration, and ABM programs.

Data Reporting & Analytics

• Build and maintain reporting dashboards in Tableau or Power BI, providing clear pipeline visibility, funnel conversion metrics, and forecasting insights.
• Develop and implement forecasting models and attribution frameworks to measure marketing impact.
• Own data quality and integration integrity across Marketo, Salesforce, CDPs, enrichment providers, and website tracking.

Cross-Functional Collaboration

• Serve as Marketing’s technical stakeholder with RevOps/SalesOps to align on routing, scoring, funnel definitions, and pipeline modeling.
• Support field marketing, ABM, and campaign teams with technical execution, lead management, and data reporting.
• Act as the technical stakeholder for both automation reliability and analytics accuracy.

Requirements

• 5–7+ years in a combined Marketing Automation and Marketing Ops/Data role.
• Expert-level Marketo experience, including automation design, lead scoring, and lifecycle workflows.
• Proficiency in Tableau/Power BI for building marketing dashboards.
• Strong SQL skills and experience in building data models and attribution frameworks.
• Experience aligning technical solutions with GTM strategies and working cross-functionally with RevOps, Sales, and PMM.
• Desire to embody our core values of passionate curiosity, consistent improvement, empathy, sustainability, humility, and empowerment through transparency

What We Offer

• Health/Dental/Vision/life insurance: 100% covered for both the employee and their family
• Flexible time off policy
• 13 paid holidays annually
• 401(k) with up to 4% company match
• Stock Options & semi-annual bonuses
• Remote work: $1,500 new hire allowance to set up home office
• $500 annual home office allowance after first year
• $1,800 annual cell phone and internet reimbursement
• $5,000 annual professional development allowance
• $5,250 towards continuing education or student loan repayment
• $1,200 annual budget for lifestyle, wellness, pet insurance and more
• A one-time $10,000 benefit towards family planning
• In person and virtual employee events throughout the year
• And of course, company swag!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. To request reasonable accommodation, please contact us at careers@specterops.io_

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Unsolicited resumes are not accepted.

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