The Global Talent Co. is seeking a Marketing Operations Specialist for a B2B software company. This full-time, remote role in Latin America involves owning analytics, reporting, CRM workflows, attribution, and technical marketing execution. The specialist will optimize HubSpot CRM, build marketing assets, implement conversion tracking, and create performance reports. This position is ideal for someone passionate about systems, data, technical marketing, and problem-solving, working closely with the Director of Marketing to enhance operational excellence.

Must Have

• Own and optimize HubSpot CRM workflows, routing, segmentation, lead scoring, and dashboards.
• Build landing pages, emails, and automation sequences within HubSpot.
• Implement and maintain conversion tracking using pixels, UTM parameters, GA4, and form tracking.
• Develop reports and dashboards for key performance indicators like MQL→SQL conversion and campaign performance.
• Monitor analytics with GA4, Semrush, and Microsoft Clarity to identify insights and website issues.
• Collaborate on campaign setup, tracking, attribution, and tagging.
• Maintain clean marketing data, sender reputation, and deliverability compliance.
• 2+ years in marketing operations, performance analytics, or CRM automation.
• Hands-on experience with HubSpot or similar platforms.
• Strong understanding of conversion tracking, UTMs, attribution, and analytics fundamentals.
• Comfortable with HTML/CSS for email and landing page formatting.
• Proficient with GA4 and Semrush.
• Experience diagnosing SEO/website performance issues.

Good to Have

• Exposure to paid media platforms (LinkedIn Ads, Google Ads, Reddit).
• Familiarity with AI search optimization and AI tools for research/content.
• German language skills (B2+).

Perks & Benefits

• Global work exposure with dynamic, forward-thinking teams across international markets.
• Highly competitive salary aligned with top industry standards.
• 15 days of paid annual leave, plus option for flexible work arrangements.
• Access to opportunities to build skills and grow professionally through continuous learning initiatives.
• Inclusive, high-performing culture that values collaboration, growth, and unique perspectives.

Marketing Ops Specialist

About Us:

At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.

Our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.

About the Company

Our client is an established B2B software company serving professional service providers and IT-focused businesses. Their solutions are used globally, and the team operates in a small, agile, highly collaborative environment. They are committed to building a scalable, data-driven marketing engine and are now expanding their team to support greater operational excellence.

The Role

As a Marketing Operations Specialist, you will sit at the center of the company’s marketing engine—owning analytics, reporting, CRM workflows, attribution, and technical marketing execution. You’ll partner closely with the Director of Marketing to improve visibility, optimize systems, and ensure campaigns are accurately tracked, measured, and continually improved.

This is an ideal role for someone who loves systems, data, technical marketing, and problem-solving.

Key Responsibilities

• Own and optimize the HubSpot CRM (automation workflows, routing, segmentation, lead scoring, dashboards).
• Build landing pages, emails, workflows, and automation sequences within HubSpot.
• Implement and maintain conversion tracking (pixels, UTM parameters, GA4, form tracking, etc.).
• Build reports and dashboards for KPIs: MQL→SQL conversion, demos, web traffic, pipeline velocity, campaign performance.
• Monitor analytics using GA4, Semrush, and Microsoft Clarity to uncover insights and diagnose website issues (e.g., load speed, SEO blockers).
• Collaborate on campaign setup (tracking, attribution, tagging) while the hiring manager leads strategy and messaging.
• Support basic social media operations (posting cadence, simple content repurposing).
• Collaborate on AI-driven content discoverability (AI search optimization, metadata, structured content).
• Maintain clean marketing data, healthy sender reputation, and deliverability compliance (SPF/DKIM/DMARC).
• Work closely with marketing leadership to refine processes and improve operational efficiency.

Ideal Candidate

• 2+ years in marketing operations, performance analytics, or CRM automation (B2B SaaS or tech preferred).
• Hands-on experience with HubSpot (or similar CRM/automation platforms).
• Strong understanding of conversion tracking, UTMs, attribution, and analytics fundamentals.
• Comfortable working with HTML/CSS for formatting emails and landing pages.
• Proficient with GA4, Semrush, and other web analytics tools.
• Experience diagnosing SEO/website performance issues.
• Exposure to paid media platforms (LinkedIn Ads, Google Ads, Reddit) is a plus, not a requirement.
• Familiar with AI search optimization and AI tools for research/content.
• Excellent communication, high attention to detail, and strong analytical mindset.
• Self-directed, proactive, and comfortable working asynchronously.
• German language skills (B2+) are a plus, not required.
• PST Working hours.

Your Benefits

Joining this team means more than just a job — it’s an opportunity to grow your career while working with some of the most innovative companies in the US and Europe. Here’s what you can expect:

Global Work Exposure: Collaborate with dynamic, forward-thinking teams across international markets.

Competitive Compensation: Enjoy a highly competitive salary aligned with top industry standards.

Work–Life Balance: Benefit from 15 days of paid annual leave, plus option for flexible work arrangements.

Learning & Development: Access opportunities to build your skills and grow professionally through continuous learning initiatives.

Supportive Environment: Be part of an inclusive, high-performing culture that values collaboration, growth, and your unique perspective.

Join Our Team

At The Global Talent Co., our mission is to bridge the gap between leading global brands and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.