Marketing Web Developer

The Global Talent Co. is seeking a Marketing Web Developer with 3-5+ years of experience to build high-performing web experiences for a fast-growing legal tech client. This role involves owning the client's web presence technically, building landing pages and microsites in HubSpot CMS and Webflow, implementing and maintaining tracking via Google Tag Manager, and supporting conversion rate optimization across campaigns. The developer will translate creative visions into engaging online experiences and ensure accurate analytics tracking and compliance.

Must Have

• Build landing pages, campaign microsites, and web experiences in HubSpot CMS and Webflow.
• Partner with the marketing team to bring campaign concepts to life.
• Own Google Tag Manager, Google Analytics, and HubSpot analytics implementation.
• Manage cookie consent and tracking compliance (GDPR, CCPA).
• Design and execute A/B tests and conversion rate optimization experiments.
• Build reporting dashboards.
• Manage website updates, content refreshes, and technical optimizations.
• Proactively identify opportunities to improve site performance, user experience, and conversion rates.
• Troubleshoot technical issues quickly and effectively.
• 3–5+ years of experience building marketing websites, landing pages, and campaign assets.
• Strong expertise in HubSpot CMS (templates, modules, HubL, HTML, CSS, JavaScript).
• Experience with Webflow.
• Confident working with Google Tag Manager, analytics tagging, and configuring cookie consent tools.
• Comfortable with basic CRO thinking.
• Strong communication skills and ability to present a portfolio.

Perks & Benefits

• Global Work Exposure
• Competitive Compensation
• 15 days of paid annual leave
• Option for flexible work arrangements
• Access to learning and development opportunities
• Supportive, inclusive, high-performing culture

The Role

We’re looking for a Marketing Web Developer (3–5+ years experience) who can turn creative concepts into high-performing web experiences. You’ll own the client’s web presence from a technical point of view: building landing pages and microsites in HubSpot CMS and Webflow, implementing and maintaining tracking via Google Tag Manager, and supporting conversion rate optimization across campaigns.

Responsibilities:

Web Development & Campaign Execution

• Build landing pages, campaign microsites, and web experiences in HubSpot CMS and Webflow using relevant coding languages and template syntax (HubL, HTML, CSS, PHP, JavaScript, etc.)

• Partner with the marketing team to bring campaign concepts to life, translating creative vision into engaging online experiences, implementing designs from mockups with precision

• Play a key role in large-scale web builds in 2026 across the corporate website, content hubs, and microsites, collaborating with external agency partners and internal stakeholders

Analytics & Optimization

• Own Google Tag Manager, Google Analytics, and HubSpot analytics implementation to ensure accurate tracking across the Company's web properties

• Manage cookie consent and tracking compliance (GDPR, CCPA) in partnership with our Legal and IT teams

• Design and execute A/B tests and conversion rate optimization experiments, using data to continuously improve performance

• Build reporting dashboards that connect campaign activity to business outcomes

Maintenance & Technical Excellence

• Own the organization of the Company's website resources, knowing where every piece of content lives and when it was last updated

• Manage website updates, content refreshes, and technical optimizations

• Proactively identify opportunities to improve site performance, user experience, and conversion rates

• Troubleshoot technical issues quickly and effectively, keeping marketing activities running smoothly

Requirements:

• 3–5+ years of experience building marketing websites, landing pages, and campaign assets.

• Strong expertise in HubSpot CMS (required), including templates, modules, HubL, HTML, CSS, and JavaScript.

• Experience with Webflow, or strong ability to ramp up quickly for the upcoming 2025–2026 website redesign.

• Confident working with Google Tag Manager, analytics tagging, and configuring cookie consent tools with a general understanding of GDPR/CCPA.

• Comfortable with basic CRO thinking — able to identify optimization opportunities and support A/B testing.

• Proactive, detail-oriented, and able to collaborate closely with marketing, content, and external agency partners.

• Strong communication skills and ability to present a portfolio of landing pages/web experiences they’ve built.

Your Benefits:

Joining this team means more than just a job — it’s an opportunity to grow your career while working with some of the most innovative companies in the US and Europe. Here’s what you can expect:

Global Work Exposure: Collaborate with dynamic, forward-thinking teams across international markets.

Competitive Compensation: Enjoy a highly competitive salary aligned with top industry standards.

Work–Life Balance: Benefit from 15 days of paid annual leave, plus option for flexible work arrangements.

Learning & Development: Access opportunities to build your skills and grow professionally through continuous learning initiatives.

Supportive Environment: Be part of an inclusive, high-performing culture that values collaboration, growth, and your unique perspective.

Join Our Team:

At The Global Talent Co., our mission is to bridge the gap between leading global brands and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.