Marketing Project Officer (Apprenticeship)
14 Minutes ago • All levels
Marketing
Job Description
This apprenticeship role involves supporting the marketing team in strategic and operational activities. Key responsibilities include conducting market analysis, creating and improving marketing materials for sales support, and contributing to international trade shows and client events. The role also requires collaboration with engineering teams to define product value propositions and participation in business case development to influence product roadmap and innovation. Additionally, the apprentice will be responsible for database enrichment, updates, and report generation. Candidates should have a commercial/marketing or engineering background (minimum Bac+3) with strong analytical, communication, and teamwork skills, and proficiency in English.
Good To Have:
- Interest in the public transport sector is a plus.
- Graphic design skills are a plus.
Must Have:
- Conduct market watch and analysis (clients, competitors, trends) to influence product line strategy.
- Create and improve marketing materials (presentations, datasheets, articles, digital tools, website) to support sales.
- Contribute to the organization of international trade shows and client events.
- Collaborate with engineering teams to understand product benefits and define value propositions and differentiators.
- Participate in business case development (market analysis, benchmark, expected ROI) to guide product development choices and influence the innovation roadmap.
- Enrich and update the database; create reports and dashboards.
- Commercial/marketing or engineering background, minimum Bac+3.
- Rigor and autonomy, versatility and curiosity.
MISSIONS:
You will support the team in the following strategic and operational marketing activities:
- Conduct market watch and analysis (clients, competitors, trends) to influence the strategy of different product lines.
- Create and improve marketing materials (presentations, datasheets, articles, digital tools, website, etc.) dedicated to supporting sales representatives.
- Contribute to the organization of international trade shows and client events.
- Collaborate with engineering teams to understand product benefits and define value propositions and differentiators.
- Participate in the development of business cases (market analysis, benchmark, expected ROI) to guide product development choices and influence the innovation roadmap.
- Enrichment and updating of the database; creation of reports and dashboards.
PROFILE SOUGHT:
Commercial/marketing or engineering background, minimum Bac+3.
- Rigor and autonomy, versatility and curiosity.
- Interest in the public transport sector is a plus.
REQUIRED SKILLS AND KNOWLEDGE:
- Fluent in spoken, written, and read English.
- Ability to interact with multiple internal stakeholders (sales, design offices, products, communication).
- Proficiency in basic software (Office Suite), graphic design skills are a plus.
- Strong writing skills.
- Ability to work in a team and communicate effectively.
- Analytical mindset and strong client listening skills.
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