Marketing Specialist

Peak Games

Up to 5 Years | Worldwide (On Site) | Full Time | 16 months ago

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Job Summary

Marketing Specialist needed for mobile games with strong analytical and creative skills to drive player acquisition and engagement.

Must Have

Analytical Skills
Marketing Strategies
Data Analysis
User Acquisition

Good to Have

Mobile Gaming
Gaming Culture
Creative Mindset
Strong Communication

Perks & Benefits

Fast-Paced Environment
Collaborative Team

Job Description

We are seeking a highly motivated and analytical Marketing Specialist to join our dynamic team at Peak. As a Marketing Specialist, you will play a pivotal role in scaling our games worldwide by leveraging your analytical skills and creativity. If you're passionate about mobile gaming and enjoy working in a collaborative, fast-paced environment, you might be the person we are looking for!

Here's what you'll do

Develop and execute innovative marketing strategies to drive player acquisition, engagement and monetization for our mobile games
Analyze user data, market trends, and competitor insights to make data-driven decisions and optimize marketing campaigns
Manage and optimize user acquisition campaigns across various channels, such as Facebook, Google, TikTok, and video ad networks
Monitor key performance metrics to track the success of marketing campaigns and optimize them for higher performance metrics
Continuously test and iterate on marketing strategies to maximize the performance of our Marketing campaigns
Build and maintain relationships with external partners and vendors
Team up with Marketing Artists to come up with creative plans by combining a data-driven approach and strong creative skills

Desired skills and experiences

University degree preferably in Engineering, Business Administration or Economics
Creative mindset with the ability to think outside the box
Excellent communication and interpersonal skills
Proven analytical capabilities, and experience working with data sets.
Passion for mobile gaming and an understanding of the gaming culture is a bonus
Up to 5 years of job experience

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