Marketing Strategy Manager

1 Month ago • All levels • Marketing • $5,500,008 PA - $9,000,000 PA

Job Summary

Job Description

Colopl's mission is "Entertainment in Real life," aiming to make daily life more enjoyable through entertainment. We strive to deliver unprecedented new experiences by combining cutting-edge technology with original ideas, creating foundational content. This role involves taking charge of marketing strategy, from planning to execution, for our game applications. You will lead product launch plans from the planning and development stages, collaborating with management and development teams, and enhance business success from a marketing perspective.
Must have:
  • Analyzing market and user trends, and planning and executing marketing strategies based on the results.
  • Planning and executing measures to enhance product market fit.
  • Formulating and managing advertising budgets linked to business plans.
  • Negotiating with agencies and media.
Good to have:
  • Practical experience in game marketing regardless of platform
  • Ability to continuously strive to find solutions in uncertain situations
  • Strong interest and commitment to tasks directly linked to sales
  • Ability to drive tasks with ownership
  • Ability to work positively while communicating with the team
  • Ability to speak frankly without undue consideration
  • Ability to recognize one's role within the whole and act accordingly
  • Ability to honestly confront results and numbers and move towards improvement
  • Possession of logical thinking skills
Perks:
  • Cafeteria plan (selective welfare system)
  • Massage room (with resident nationally qualified health keepers)
  • Free health check-ups, free gynecological options & influenza vaccination subsidy system
  • Office with extensive infectious disease countermeasures
  • Mental health care provided by full-time nurses and industrial physicians
  • Free vending machines, water server
  • Unlimited bananas
  • Club activity support
  • Partnership with several company-led daycare centers
  • Distribution of babysitter discount coupons
  • Patent acquisition reward system
  • Defined contribution pension
  • Employee stock ownership plan (10% incentive)

Job Details

Our company's mission is "Entertainment in Real life" - to make everyday life more fun and wonderful through entertainment. We aim to deliver unprecedented new experiences by combining the latest technology with original ideas, creating what we call "foundational" content.

Job Responsibilities

Mission

We are looking for someone who can take charge of marketing strategy, from planning to execution, for our game applications. You will lead the product launch plan from the game's planning and development stages, collaborating with management and development departments, and enhance the probability of business success from a marketing perspective.

Work Details

・Analysis of market and user trends, and planning and execution of marketing strategies based on the results.

・Planning and execution of measures to enhance product market fit.

・Formulation and management of advertising budgets linked to business plans.

・Negotiation with agencies and media, etc.

*You may also be responsible for marketing strategies for operational titles as you gain long-term experience.

*Management responsibilities may be assigned depending on your experience and aptitude.

Attractions of a Marketing Strategy Manager at Colopl

・Since it is necessary to deliver "new experiences" that are created each time, an environment that demands challenges not bound by existing methods is required.

・You can directly collaborate with business unit managers and producers to promote your work.

・You can proceed with tasks in an environment of speedy decision-making.

・You can propose the necessary budget for each title and promote the plan.

Reference Articles

Interview with a Director: Pioneering Colopl's Future with Market-Creating Marketing

Interview with Department Heads: Creating New Experiences and Delivering Them to the World. The Future Envisioned by the Top Leaders of the Three Departments Supporting Marketing Strategy

Interview with an Assistant Manager: From Advertising Agency to Game Industry. Colopl Marketer Talks About New Challenges and Rewards

Interview with a Director: Colopl Marketer's Strategy and Passion Supporting Popular Titles

Interview with a Manager: From Advertising Agency to Colopl. Leveraging Experience to Challenge Marketing that Captures Users' Hearts

Others: Summary of Marketing-Related Articles

Application Requirements

【Required Experience/Skills】

・Practical experience in planning and executing marketing strategies in a business company.

【Preferred Skills/Experience】

・Practical experience in game marketing regardless of platform.

【Desired Candidate Profile】

・Individuals who can continuously strive to find solutions in uncertain situations.

・Individuals with a strong interest and commitment to tasks directly linked to sales.

・Individuals who can drive tasks with ownership.

・Individuals who can work positively while communicating with the team.

・Individuals who can speak frankly without undue consideration.

・Individuals who can recognize their role within the whole and act accordingly.

・Individuals who can honestly confront results and numbers and move towards improvement.

・Individuals with logical thinking skills.

*Application documents (resume/CV) required.

Other proposal materials (self-introduction materials, achievement materials, portfolio, etc.) welcome.

Job Requirements

----

Employment Type

Salary

Estimated annual income: 6.41 million JPY to 10.5 million JPY (monthly salary system including deemed fixed overtime pay)

・Monthly amount: 458,334 JPY to 750,000 JPY

  • Base salary: 339,084 JPY to 554,868 JPY
  • Deemed fixed overtime allowance: 119,250 JPY to 195,132 JPY

・Bonus: Twice a year (performance-linked bonus)

*Overtime wages exceeding the deemed fixed overtime allowance will be paid additionally.

Work Location / Map

107-0052 Akasaka 9-7-2, Minato-ku, Tokyo, Midtown East 6F

Benefits

■Recruiter: COLOPL, Inc.

■Contract Period: Indefinite

■Probationary Period: Yes (3 to 6 months)

■Working Hours: Standard working hours 10:00 AM to 7:00 PM (8 hours actual work)

■Work Style: Flextime system (core time: 10:30 AM to 3:30 PM)

■Overtime Work: Yes / Company-wide average less than 15 hours (July 2022 to September 2023)

*May vary depending on busy/slack periods.

*Overtime work on holidays and late-night overtime after 10:00 PM is generally prohibited.

■Break Time: 1 hour between 11:30 AM and 2:30 PM

■Holidays/Vacations: Complete two-day weekend system (Saturday/Sunday), national holidays, paid leave (granted from the first day of employment, can be taken in 1-hour increments), year-end and New Year holidays, congratulatory and condolence leave, summer vacation, stock leave.

■Insurance: Employment insurance, workers' compensation insurance, employee pension, health insurance.

■Welfare Benefits

・Cafeteria plan (selective welfare system)

・Massage room (with resident nationally qualified health keepers)

・Free health check-ups, free gynecological options & influenza vaccination subsidy system

・Office with extensive infectious disease countermeasures

・Mental health care provided by full-time nurses and industrial physicians

・Free vending machines, water server

・Unlimited bananas

・Club activity support

・Partnership with several company-led daycare centers

・Distribution of babysitter discount coupons

・Patent acquisition reward system

・Defined contribution pension

・Employee stock ownership plan (10% incentive)

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About The Company

Minato City, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Tokyo, Tokyo, Japan (On-Site)

Tokyo, Japan (On-Site)

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