[MEP team] Creative Strategist

OBJECTIVES

We're looking for an art-driven Creative Strategist with a background in graphic design or visual arts.

You'll drive the creative operation for your assigned games. You will work closely with UA teams, creative designers and hands-on design work sometimes to deliver standout creatives for paid ads, app store assets.

If you're excited to blend creative instincts, AI tools, and data to craft high-performing visuals, this role is for you.

WHAT YOU WILL DO

• Ensure a seamless visual experience of users, from digital ad platforms (Google Ads, IronSource, AppLovin, etc.) to app stores; including video ads, banners, playable ads, and app store assets.
• Deliver winning marketing assets that drive sustainable growth and audience expansion.

KEY RESPONSIBILITIES

• Learn, Research & Planning
• Plan and coordinate creative projects from start to finish.
• Collaborate with the Creative and UA team to develop cycle planning, including hypotheses, concept details, production and performance tracking.
• Conduct research, read and update to stay on top of industry trends, ensuring creativity remains fresh while catching up with the company's growth strategy.
• Attend Agile creative meetings, share production progress, recap creative performance, and plan new tasks for new cycles.

Creative Production

• Manage and execute creative tasks across the full cycle, ensuring timely delivery and high-quality output.
• Coordinate internal and freelance resources to operate the creative production process, keep resource use efficient.
• Write concise, actionable briefs for Graphic Designers, Motion Designers, and Playable Ad Developers that align with strategic goals.
• Provide regular progress updates to Creative Lead & stakeholders. Hands-on design support when needed, such as ensuring quality for key strategic tasks, setting visual benchmarks, creating mockups for designers.

Analyze

• Review creative performance metrics. Turn creative performance into learning and actions.
• Use insights to refine existing concepts or develop new ones

QUALIFICATION

• 2 years+ of creative production work is a must either graphic design, art production or video creation.
• Project management experience is a plus- but don't worry if its not your strong suit. Well provide training to help you grow in this area.
• Having experience working in a Game team is a plus.
• Basic knowledge and passion for mobile games and music games.
• Able to write clear, structured documents (briefs, best practices, insights).

Soft skills

• Artistic sense: the ability to understand the target audience and offer your subjective perspective on the quality of creative work, including layout, colors, graphic element, animation, etc.
• Communication skills: the ability to effectively convey your creative vision to motion designers through text, voice, or any other means, ensuring minimal gaps in understanding with your team
• Reliable and independent project manager, organizing, prioritizing, and delivering high-quality work on time, driven by results.
• High commitment to quality, ensuring requirements are met and holding the creative assets to a high standard.
• Energetic and open-minded collaborator, sharing ideas, fostering team knowledge, and creating a positive, goal-focused environment.

Personality

• Ownership-driven, taking full responsibility for projects from start to finish with minimal supervision. Ready to roll up your sleeves to execute any aspect of the project as necessary.
• Speed-focused, delivering high-quality work quickly and efficiently while meeting tight deadlines.
• Eager to learn, constantly seeking out to acquire new knowledge, tools, and upgrade skills to stay ahead in the industry.

WHAT WE OFFER

• Competitive salary and benefit packages, twice-yearly performance bonuses
• ESOP package for all levels.
• Personal learning and well-being budget
• Team-building budget
• Lunch, teatime, monthly team dinner and parking allowance
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
• 12 days working from home per year
• Annual trips to countries where we achieve the most success (next stop: Japan looking for teammates to go with us )
• Opportunity to work on exciting mobile game projects.
• Collaborative and supportive team environment.
• Continuous learning and growth opportunities.