[MEP Team] Product Strategist

Amanotes is seeking a Product Strategist to drive product strategy for mobile games/apps, focusing on market insight, product thinking, and portfolio performance. This role involves leading research to identify new product opportunities, defining product positioning, and optimizing the existing portfolio. The strategist will translate market trends and user data into clear product bets and roadmaps, collaborating with Product Owners, UA/Marketing, Data, and external studios.

Must Have

• Lead quantitative and qualitative market research to identify high-potential product opportunities in mobile games/apps.
• Map market size, trends, and competitive landscape to prioritise concepts.
• Build clear, structured opportunity briefs for pitching and co-developing products.
• Drive deep-dive research on Product 4 Fits for existing and new titles.
• Turn findings into strategic product recommendations (what to build, kill, pivot, focus).
• Analyze product performance at portfolio level (funnel metrics, retention, engagement, monetization, store performance, UA efficiency).
• Identify gaps and prioritize key experiments for improvement.
• Lead deep culturalization research for top geos and translate insights into in-game experience.
• Minimum 2-3 years of experience as a Product Owner or Product R&D in mobile games/apps.
• Worked on free-to-play mobile games or high-scale consumer apps.
• Direct exposure to product performance metrics.
• Strong market research skill set (quantitative and qualitative work).
• Solid analytical and logical thinking, comfortable with product/UA data.
• Strategic thinking to structure problems, define hypotheses, and turn insights into clear strategic choices and roadmap directions.

Good to Have

• A self-driven individual who takes full ownership and consistently delivers results.
• A continuous learner, eager to stay ahead of mobile market trends and apply new insights.
• A highly adaptable multi-tasker who proactively seeks opportunities to support the team and manage multiple game portfolios.
• Demonstrates a strong interest in and understanding of technology, marketing, analytics, and data-driven solutions.
• An effective communicator capable of sharing ideas, discussing projects, and providing constructive feedback.

Perks & Benefits

• Competitive salary and benefit packages
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
• 12 days working from home per year (Ho Chi Minh City)
• Free lunch, teatime, monthly dinner, and parking allowance
• Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget
• Personal learning and well-being budget
• Team-building budget
• Collaborative and supportive team environment

We’re looking for a Product Strategist who lives at the intersection of market insight, product thinking, and portfolio performance. You will own the research and strategic framing that decides which games/apps we build next, how we position them, and where we double down or pivot in our portfolio.

If you enjoy turning messy signals (market trends, user data, cultural nuances) into clear product bets and roadmaps, this is your playground. You’ll work closely with Product Owners, UA/Marketing, Data, and external studio partners.

WHAT YOU WILL DO

• Market Research & New Product Opportunities:
• Lead quantitative and qualitative market research to identify high-potential product opportunities in mobile games/apps.
• Map market size, trends, and competitive landscape to prioritise concepts worth investing in.
• Build clear, structured opportunity briefs (insights, rationale, risks, expected upside) used to pitch and co-develop products with external partners/studios.
• Product “4 Fits” Research & Strategic Framing: Drive deep-dive research on Product 4 Fits (e.g. Market fit, User fit, Product/Experience fit, Monetization/Channel fit) for existing and new titles. Turn findings into strategic product recommendations: what to build, what to kill, what to pivot, and where to focus next.
• Portfolio Performance & Optimization: Analyze product performance at portfolio level: funnel metrics, retention, engagement, monetization, store performance, UA efficiency. Identify gaps & prioritize key experiments for improvement.
• Culturalization & Localization Strategy: Lead deep culturalization research for top geos (e.g., US, KR, JP, EU, SEA or your focus markets). Translate cultural insights into in-game experience, not just translation: themes, events, live-ops, art, UX flows, pricing sensitivities, store messaging.

• Working experiences:
• Minimum of 2-3 years of experience as a Product Owner or Product R&D with proven experience in mobile games/apps:
• Worked on free-to-play mobile games or high-scale consumer apps.Direct exposure to product performance metrics (retention, engagement, monetization, UA metrics).
• Strong market research skill set: experience running both quantitative (surveys, data analysis, market sizing, dashboards) and qualitative work (interviews, user calls, concept tests, playtests).
• Solid analytical & logical thinking: comfortable working with product/UA data, funnels, cohorts; able to cut through noise and form a sharp point of view.
• Strategic thinking: can structure problems, define hypotheses, and turn insights into clear strategic choices and roadmap directions.

SKILLS

• A self-driven individual who takes full ownership and consistently delivers results
• A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
• A highly adaptable multi-tasker who proactively seeks opportunities to support the team and manage multiple game portfolios.
• Demonstrates a strong interest in and understanding of technology, marketing, analytics, and data-driven solutions.
• Fluent in English, both written and spoken.
• An effective communicator capable of sharing ideas, discussing projects, and providing constructive feedback.

WHAT WE OFFER

• Competitive salary and benefit packages
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
• 12 days working from home per year (HCM)
• Free lunch, teatime, monthly dinner, and parking allowance
• Continuous learning and growth opportunities, including top industry conferences, traveling abroad budget, free monthly book budget,...
• Personal learning and well-being budget
• Team-building budget
• Collaborative and supportive team environment.

How To Apply?

Click the button or contact us at mep.talents@mepplatform.com

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.