National Sales Account Manager

2 Months ago • 3 Years + • Account Management

Job Summary

Job Description

As a National Sales Account Executive at ION Media Networks in Washington, D.C., you will manage multi-market and political advertising accounts, utilizing streamlined processes. Your responsibilities will include managing multi-market buys, optimizing campaigns to meet goals, overseeing makegood processes, preparing weekly performance reports, executing FCC rules, growing station share, developing national broadcast revenue, responding to requests, building relationships, tracking sales KPIs, collaborating on revenue-generating products, working with programmatic partners, negotiating rates, creating marketing proposals, and providing client services. This role involves managing the entire sales pipeline and requires strong negotiation and presentation skills.
Must have:
  • Manage multi-market buys under established business rules.
  • Optimize campaigns in real-time to meet CPP/CPM goals.
  • Submit weekly performance reports to buyers.
  • Track sales KPIs to exceed revenue goals.
  • Build strong relationships with agencies and advertisers.
Good to have:
  • Political sales expertise is desired.
  • Established relationships with national advertisers.
  • Expert knowledge of television sales and marketing.

Job Details

Join the dynamic team at ION Media Networks in Washington, D.C. as a National Sales Account Executive specializing in multi-market and political advertising. In this role, you'll manage Scripps' growing multi-market/unwired business accounts using streamlined processes that allow for expedited negotiations and efficient delivery for both sellers and buyers.

WHAT YOU'LL DO:

  • Manage multi-market buys under established business rules with partner agencies
  • Optimize campaigns in real-time to ensure all meet CPP/CPM goals
  • Oversee automatic makegood processes within client guidelines
  • Submit weekly performance reports to buyers to manage client expectations
  • Execute FCC rules and regulations for political broadcast advertising
  • Work strategically with buyers to grow station share as preferred partners
  • Identify and develop national broadcast revenue through relationships with national/political agencies and advertisers
  • Respond promptly to availability and rate requests while keeping clients informed of Scripps offerings and market trends
  • Build strong, mutually valuable relationships with key national/political agencies and advertisers
  • Track sales KPIs to exceed revenue and profit goals
  • Collaborate with sales product leadership to implement revenue-generating products, data and services
  • Work with programmatic partners' teams to ensure client satisfaction and platform growth
  • Negotiate advertising rates and program ratings to maximize revenue share
  • Create and present compelling marketing proposals using qualitative and quantitative research
  • Provide comprehensive client services including avail presentations, account reconciliation, package preparation, and collections

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience
  • 3+ years of experience in television sales or related field preferred

WHAT YOU'LL BRING:

  • Established relationships with national advertisers and their agencies
  • Strong understanding of television and national advertising trends
  • Expert knowledge of television sales and marketing fundamentals
  • Ability to effectively manage all aspects of the sales pipeline
  • Strong negotiation and presentation skills
  • Excellent leadership capabilities
  • Superior interpersonal communication skills
  • Highly organized work style
  • Excellent analytical abilities
  • Proficiency in Microsoft Office applications
  • Political sales expertise (desired)
  • Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits

#LI-SM2

#LI-Hybrid

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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About The Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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