Native Content Editor

The Native Content Editor will serve as a pivotal commercial leader, responsible for defining the branded content voice for a major Australian youth publisher. This role involves collaborating with global brands to create high-quality, editorially sound partner content. Reporting to the Head of Editorial, the editor will balance creative excellence with commercial goals, ensuring all content meets the high standards expected by both readers and clients. Key responsibilities include overseeing native written, social, and video content, leading client brief responses, managing a native team, and acting as an editorial guardian for commercial content relevant to millennial and Gen Z audiences.

Must Have

• Oversee all native written, social, and video content across PEDESTRIAN.TV and its affiliated channels.
• Lead client brief responses from ideation to execution, producing content where required, and clearly rationalising editorial solutions.
• Manage and mentor the native team, fostering creative excellence through constructive feedback and skill development.
• Confidently navigate and prioritise competing objectives across internal and external stakeholders, providing solutions-focused leadership.
• Act as the editorial guardian on all commercial content, ensuring relevance for the millennial and Gen Z audience.
• Leverage audience data, trend insights, and campaign analytics to inform and adapt creative strategy.
• Generate proactive, out-of-the-box ideas for use in the market, acting as the go-to native content expert.
• Prior editorial experience, demonstrating an appreciation for quality native content as a reader service.
• Strong leadership, communication, and problem-solving skills for effective stakeholder management.
• Exceptional writing, grammar, and proofreading skills, with the ability to adapt tone to suit various campaigns.
• Strong time management skills and a demonstrated ability to work to tight deadlines with strong attention to detail.
• Prior experience or strong interest in audience growth, conversion, and leveraging analytics for strategy.
• Familiarity with best SEO practices, Yoast, and CMS platforms such as Wordpress.
• A proactive approach and the foresight to identify and resolve potential issues before they escalate.

Perks & Benefits

• Access to Nine training
• Chance to learn from top young journalists, writers and content creators
• Half day Fridays once a month
• Option to WFH 2x days per week
• Supportive, no silly questions, all ideas are good ideas type of workplace
• Kitchen overflowing with snacks and Coke Zeros
• Office manager very open to snack requests
• Open door company culture (honesty, not secrets)
• Regular pub drinks, run clubs, dress up days
• Ping pong and Foosball tables
• Office teeming with creative people
• Dog friendly office

Company Description

Pedestrian Group, Nine’s youth-focused brand, connects with millions of young Australians through diverse content in culture, tech, gaming, fashion, and more. By joining us you will work with and learn from the brightest minds to create ground breaking content that pushes boundaries and enables young Aussies to feel seen, informed, entertained and understood.

Job Description

As the Native Content Editor, you will be a key commercial leader, shaping the branded content voice for one of Australia’s largest youth publishers and working with some of the biggest brands in the world. Reporting to the Head of Editorial, you will balance creative excellence and commercial objectives, ensuring our partner content maintains the exceptional quality and editorial integrity our readers and clients expect.

Day to day you will:

• Oversee all native written, social, and video content across PEDESTRIAN.TV and its affiliated channels.
• Lead client brief responses from ideation to execution, producing content where required, and clearly rationalising editorial solutions.
• Manage and mentor the native team, fostering creative excellence through constructive feedback and skill development.
• Confidently navigate and prioritise competing objectives across internal and external stakeholders, providing solutions-focused leadership.
• Act as the editorial guardian on all commercial content, ensuring relevance for the millennial and Gen Z audience.
• Leverage audience data, trend insights, and campaign analytics to inform and adapt creative strategy.
• Generate proactive, out-of-the-box ideas for use in the market, acting as the go-to native content expert.

Qualifications

What you'll bring:

• Prior editorial experience, demonstrating an appreciation for quality native content as a reader service.
• Strong leadership, communication, and problem-solving skills for effective stakeholder management.
• Exceptional writing, grammar, and proofreading skills, with the ability to adapt tone to suit various campaigns.
• Strong time management skills and a demonstrated ability to work to tight deadlines with strong attention to detail.
• Prior experience or strong interest in audience growth, conversion, and leveraging analytics for strategy.
• Familiarity with best SEO practices, Yoast, and CMS platforms such as Wordpress.
• A proactive approach and the foresight to identify and resolve potential issues before they escalate.

Additional Information

Nine is Australia’s largest locally owned media company. Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.

Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.

Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives. We’re evolving and we need people like you to bring new ideas, innovate and make your mark.

Why PEDESTRIAN.TV?

We like to think we’re a pretty good place to work, particularly for young journos looking to break into the media industry. Some of the perks include:

• Access to Nine training (we’re wholly owned by Nine Entertainment Group, FYI), as well as the chance to learn from some of the best young journos, writers and content creators in the biz.
• Half day Fridays once a month.
• The option to WFH 2x days per week.
• A supportive, no silly questions, all ideas are good ideas type of workplace. If you want to make something happen, we’ll figure out how to get you there.
• A kitchen overflowing with snacks and Coke Zeros, and an office manager very open to snack requests (especially for our Diet Coke fans).
• An open door company culture. We’re all about honesty, not secrets.
• Regular pub drinks, run clubs, dress up days, and more. Not to sound too like a 2010s start up, but yes, we do have ping pong and Foosball tables, and yes, they’re pretty good.
• An office teeming with some of the most creative people you’ll ever meet.
• Also, a dog friendly office.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.