Onboarding Program Manager - Digital Strategy

1 Month ago • 2-4 Years • Program Management

Job Summary

Job Description

SailPoint is seeking a Program Manager, Digital Strategy to lead the digital onboarding experience for customers at scale. This role involves ensuring customers start strong by guiding them through a digital-led onboarding process, achieving early readiness, and establishing proactive touchpoints to accelerate time to value. The manager will collaborate with Onboarding, Community & Education, Professional Services, and Marketing teams to develop scalable programs. Key responsibilities include managing self-service tools, welcome communications, and supporting resources, optimizing early engagement touchpoints using customer data, and creating guided experiences like onboarding guides and interactive videos. Collaboration with Customer Education, Product, Customer Success, and Marketing teams is essential for coordinated, data-informed, and customer-centric digital programs.
Must have:
  • 2-4 years of experience in customer success, digital engagement, onboarding, or customer marketing in a SaaS environment.
  • Comfortable managing multiple programs and iterating quickly.
  • Clear and professional communication with strong writing and organizational skills.
  • Passionate about customer experience and improving customer engagement.
  • Good eye for design and creating clear, engaging content.
  • Collaborative mindset and values feedback and iteration.
Good to have:
  • Familiarity with Gainsight, Marketo, or similar tools is a plus.
Perks:
  • Empowering customers to succeed at every step of their journey.
  • Creating impactful, scalable experiences that improve the customer journey.

Job Details

About the Role
SailPoint is seeking a passionate Program Manager, Digital Strategy to lead the front end of the customer journey at scale. In this role, you'll play a pivotal part in ensuring customers start strong—guiding them through our digital-led onboarding experience, ensuring early readiness, and establishing proactive touchpoints that accelerate time to value.

You will collaborate closely with the Onboarding, Community & Education, Professional Services and Marketing teams to develop scalable programs that ensure customers are set up for success from day one.

Key Responsibilities:

  • Lead the digital onboarding experience: Partner with the Onboarding team to design and maintain the digital-led onboarding journey. Manage self-service tools, welcome communications, and supporting resources that guide new customers through a seamless start.
  • Optimize Early Engagement Touchpoints: Use customer data and feedback to refine or create communications, trigger-based outreach, and onboarding assets—enhancing the experience across the first 90 days.
  • Manage Self-Service Enablement Tools and Assets: Create and maintain guided experiences—such as onboarding guides, interactive videos, training courses, and toolkits—that support customer readiness, change management, success planning, and end-user enablement.
  • Cross-Functional Collaboration: Work with Customer Education, Product, Customer Success, and Marketing to ensure digital programs are coordinated, data-informed, and customer-centric.

Qualifications:

  • Experience: 2–4 years of experience in customer success programs, digital engagement, onboarding, or customer marketing in a SaaS environment. 
  • Program Execution: Comfortable managing multiple programs, working cross-functionally, and iterating quickly based on feedback.
  • Communication: Clear and professional communicator with strong writing and organizational skills.
  • Customer Focused: Passionate about customer experience and eager to improve how customers engage, learn, and succeed.
  • Tools: Familiarity with Gainsight, Marketo, or similar tools is a plus but not required.
  • Design sensibility: You have a good eye for what looks and feels right—and can turn ideas into polished, engaging content. Whether it’s a slide, a guide, or a quick visual, you know how to make it clear, useful, and easy on the eyes.
  • Collaborative Mindset: Thrives in a team environment and values feedback, iteration, and shared success.

Why Join SailPoint?
At SailPoint, we believe in empowering our customers to succeed at every step of their journey. Our digital programs play a foundational role in helping customers onboard, learn, and realize value—at scale. If you’re passionate about creating impactful, scalable experiences that improve the customer journey, we’d love to have you on our team.

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.  NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.

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About The Company

SailPoint is a leading provider of identity security for the modern enterprise. Enterprise security starts and ends with identities and their access, yet the ability to manage and secure identities today has moved well beyond human capacity. Using a foundation of artificial intelligence and machine learning, the SailPoint Identity Security Platform delivers the right level of access to the right identities and resources at the right time—matching the scale, velocity, and environmental needs of today’s cloud-oriented enterprise.

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