Product Marketing Manager - Identity Security Coud

We are looking for an experienced Product Marketing Manager to lead the go-to-market (GTM) strategy, messaging, and content development for our Identity Security Cloud solutions. In this role, you will define how SailPoint communicates the value of our platform to customers and the broader market.

As an experienced product marketer, you will drive thought leadership initiatives, messaging frameworks, and GTM strategies to position SailPoint at the forefront of identity security. You will collaborate closely with product management, sales, marketing, and leadership to craft compelling narratives, develop high-impact content, and execute GTM programs that elevate SailPoint’s Identity Security Cloud story in the market. To be successful in this role, you must have a proven track record driving enterprise SaaS, identity security, and/or AI product marketing initiatives, along with strong storytelling, communication, and cross-functional leadership skills.

Key Responsibilities

• Drive Messaging & Positioning: Own and refine the narrative for SailPoint Identity Security Cloud solution and associated products, articulating how SailPoint addresses customer needs across governance, compliance, and risk.
• Develop GTM Strategies: Build and oversee comprehensive GTM plans that drive awareness, demand, and adoption globally.
• Content Creation: Create compelling content across formats, executive briefs, white papers, sales decks, blogs, webinars, etc., that communicates value and drives engagement.
• Thought Leadership: Help establish SailPoint as the trusted authority in identity security through storytelling, content, and customer-focused narratives.
• Market & Competitive Intelligence: Analyze trends, customer challenges, and competitor positioning to inform differentiated messaging and GTM strategies.
• Sales & Partner Enablement: Deliver impactful enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning.
• Measure & Optimize Impact: Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize outcomes.

Qualifications

• 6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within cybersecurity, identity security, SaaS, and/or AI-driven enterprise solutions.
• Demonstrated a track record of success creating and executing GTM initiatives and content strategies that drive measurable impact.
• Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
• Proven ability to create content that engages buyers and accelerates the sales cycle.
• Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
• Comfortable working in a fast-paced, evolving market landscape with the ability to adapt and refine messaging as identity security advances.

Education

MBA or equivalent preferred; BA/BS required

Travel

This position may involve approximately 10–20% travel.

Benefits and Compensation listed vary based on the location of your employment and the nature of your employment with SailPoint.

As a part of the total compensation package, this role may be eligible for the SailPoint Corporate Bonus Plan or a role-specific commission, along with potential eligibility for equity participation. SailPoint maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect SailPoint’s differing products, industries, and lines of business. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. We estimate the base salary, for US-based employees, will be in this range from (min-mid-max, USD):

$116,600 - $166,600 - $216,600

Base salaries for employees based in other locations are competitive for the employee’s home location.

Benefits Overview

1. Health and wellness coverage: Medical, dental, and vision insurance

2. Disability coverage: Short-term and long-term disability

3. Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)

4. Additional life coverage options: Supplemental life insurance for employees, spouses, and children

5. Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account

6. Financial security: 401(k) Savings and Investment Plan with company matching

7. Time off benefits: Flexible vacation policy

8. Holidays: 8 paid holidays annually

9. Sick leave

10. Parental support: Paid parental leave

11. Employee Assistance Program (EAP) and Care Counselors

12. Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options

13. Health Savings Account (HSA) with employer contribution

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations. NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.

Equal Employment Opportunity Policy Statement

The employment policy of SailPoint is to provide equal opportunity to all persons, and it is SailPoint’s policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is SailPoint’s policy to recruit, hire, train and promote qualified individuals in all job titles, and ensure that all other personnel actions are administered without regard to race, color, religion, national origin, sex, military and/or veteran status, disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements. SailPoint does not discriminate on the basis of national origin or citizenship status as provided under the Immigration Reform and Control Act of 1986.

Employees and applicants shall not be subjected to harassment, intimidation, threats, coercion, or discrimination because they have engaged in or may engage in any of the following activities:

• Filing a complaint;
• Assisting or participating in an investigation, compliance evaluation, hearing, or any other activity related to the administration of the affirmative action provisions of Section 503, VEVRAA, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans;
• Opposing any act or practice made unlawful by Section 503, VEVRAA, or their implementing regulations in this part, or any other Federal, State or local law requiring equal opportunity for individuals with disabilities or protected veterans; or
• Exercising any other right protected by section 503, VEVRAA or their implementing regulations.

SailPoint will also provide reasonable accommodation to known physical or mental limitations of an otherwise qualified employee or applicant for employment, unless the accommodation would impose undue hardship on the operation of our business.

SailPoint’s affirmative action program contains an audit and reporting system which enables us to measure the effectiveness of our program, indicate any need for remedial action, determine the degree to which our objectives have been attained, determine whether protected veterans and individuals with disabilities had had the opportunity to participate in company-sponsored activities, measure our compliance with the program’s specific obligations, and document actions taken to comply with these obligations.