Paid Search Specialist

A bit about us

Trek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!

Position summary

Trek’s Marketing Team is seeking Paid Search Specialists to elevate our global paid search activity to new heights. This person will run paid search activity in a number of international markets, driving awareness, consideration, and ultimately high quality traffic to Trekbikes.com.

Key Responsibilities:

• Lead the charge in owning and managing Google Ads, including Search Ads, Google Shopping, PMAX and dynamic remarketing for multiple international markets. Craft innovative strategies and execute day-to-day operations that elevate our online presence and support sales
• Plan and execute local campaigns in alignment with the markets' broader business goals
• Implement advertising campaigns that capture the essence of our brand and drive both e-commerce and in-store sales. Experiment, test, and analyze data to make statistically significant improvements that fuel cost-efficient growth
• Adapt the strategy and planning in reflection of local market cultures, languages and nuances
• Serve as one of our in-house expert in Google Ads. Creating and optimizing campaigns to ensure success. Regularly report on Google Ads performance, conduct in-depth analyses, and uncover insights to identify new opportunities for our campaigns
• Provide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights
• Stay within the Google Search budgets allocated, ensuring accurate forecasting, planned spending and maximum ROI
• Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem
• Leverage learnings across markets to elevate the brands overall global presence and success.
• Stay Ahead of the Game: Keep a keen eye on industry trends and Google updates ensuring Trek remains at the forefront of digital marketing.

Skills, Experience & attributes

• 8+ years of experience running paid search campaigns, ideally in multiple markets
• Proven understanding and success of managing paid search campaigns as part of a wider brand strategy
• Comprehensive understanding of digital advertising metrics
• Experience with Google Analytics 4 (GA4); adept at data retrieval, dashboard creation, and audience development
• Ability to manage time and priorities in alignment with the business goals
• Ability to clearly communicate performance and strategy to team lead or internal stakeholders
• Bring great energy and have a great sense of fun!

We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, colour, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!