Performance Marketing Coordinator
Job Summary
Job Description
The Performance Marketing Coordinator will support user acquisition efforts across multiple countries. Responsibilities include managing data pipelines, analyzing data, and delivering actionable insights to improve efficiency and scale in key markets. This role involves managing reporting for app acquisition campaigns across various platforms, updating and maintaining campaign performance dashboards, analyzing key KPIs, collaborating with media and strategy teams for budget allocation and optimization, ensuring accurate attribution setup, and supporting A/B tests. The ideal candidate should be detail-oriented and data-savvy, thriving in a fast-paced, growth-focused environment.
Must have:
- 2-3 years of performance marketing experience with a focus on app campaigns
- Hands-on experience with Google Ads, Meta Ads Manager, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Familiarity with multi-country campaign strategies and market segmentation
- Comfortable working with large datasets and presenting insights
- Strong understanding of full funnel metrics
Good to have:
- Experience with BI tools like Tableau or Power BI
- Exposure to campaigns across SEA, India, MENA, or other emerging markets
- Familiarity with Firebase, GA4, and SQL
- Experience with affiliate marketing
9 skills required
Job Details
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.
About the Role
We’re looking for a detail-oriented and data-savvy Performance Marketing Coordinator to support our user acquisition efforts across multiple countries for our brands. You will play a crucial role in managing data pipelines, analyzing, and delivering actionable insights to improve efficiency and scale in key markets. This role is ideal for someone who enjoys combining numbers with impact and thrives in a fast-paced, growth-focused environment.
- Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms
- Update and maintain campaign performance dashboards across countries and regions
- Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort
- Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts
- Ensure accurate attribution setup through MMPs for app journeys
- Support A/B tests on creatives, targeting, and landing flows; track test results and recommend improvements
- 2–3 years of experience in performance marketing with a focus on app campaigns
- Hands-on experience with platforms like Google Ads, Meta Ads Manager, Snapchat, and mobile attribution tools
- Strong analytical skills with proficiency in Excel/Google Sheets
- Familiarity with multi-country campaign strategies, localization, and market segmentation
- Comfortable working with large datasets and presenting insights in a structured manner
- Strong understanding of full funnel metrics
- Experience with BI tools ( Tableau, Power BI)
- Exposure to campaigns across SEA, India, MENA, or other emerging markets
- Familiarity with Firebase, GA4, and SQL is a plus
- Experience with affiliate marketing
- Duration: 6-month contract (extendable based on performance and business needs)
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