Performance Marketing Coordinator

4 Months ago • 2-3 Years

Marketing

Job Description

The Performance Marketing Coordinator will support user acquisition efforts across multiple countries. Responsibilities include managing data pipelines, analyzing data, and delivering actionable insights to improve efficiency and scale in key markets. This role involves managing reporting for app acquisition campaigns across various platforms, updating and maintaining campaign performance dashboards, analyzing key KPIs, collaborating with media and strategy teams for budget allocation and optimization, ensuring accurate attribution setup, and supporting A/B tests. The ideal candidate should be detail-oriented and data-savvy, thriving in a fast-paced, growth-focused environment.

Good To Have:

Experience with BI tools like Tableau or Power BI
Exposure to campaigns across SEA, India, MENA, or other emerging markets
Familiarity with Firebase, GA4, and SQL
Experience with affiliate marketing

Must Have:

2-3 years of performance marketing experience with a focus on app campaigns
Hands-on experience with Google Ads, Meta Ads Manager, and mobile attribution tools
Strong analytical skills with proficiency in Excel/Google Sheets
Familiarity with multi-country campaign strategies and market segmentation
Comfortable working with large datasets and presenting insights
Strong understanding of full funnel metrics

Add these skills to join the top 1% applicants for this job

excel

budget-management

lqa

affiliate-marketing

power-bi

tableau

spark

sql

firebase

google-sheets

About Match Group

At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person.

About the Role

We’re looking for a detail-oriented and data-savvy Performance Marketing Coordinator to support our user acquisition efforts across multiple countries for our brands. You will play a crucial role in managing data pipelines, analyzing, and delivering actionable insights to improve efficiency and scale in key markets. This role is ideal for someone who enjoys combining numbers with impact and thrives in a fast-paced, growth-focused environment.

Key Responsibilities

Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms
Update and maintain campaign performance dashboards across countries and regions
Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort
Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts
Ensure accurate attribution setup through MMPs for app journeys
Support A/B tests on creatives, targeting, and landing flows; track test results and recommend improvements

Requirements

2–3 years of experience in performance marketing with a focus on app campaigns
Hands-on experience with platforms like Google Ads, Meta Ads Manager, Snapchat, and mobile attribution tools
Strong analytical skills with proficiency in Excel/Google Sheets
Familiarity with multi-country campaign strategies, localization, and market segmentation
Comfortable working with large datasets and presenting insights in a structured manner
Strong understanding of full funnel metrics

Nice to Have