Job Description
- Partner with the ABM team to translate account lists into paid targeting strategies and retargeting sequences.
- Deploy hyper-targeted campaigns using account and intent data to reach senior decision-makers in priority verticals.
- Support nurture programs and event initiatives with paid amplification.
- Collaborate with Product and Content teams to test creative and messaging tailored to specific accounts or segments.
- Plan, launch, and optimise campaigns for multiple ICPs across LinkedIn, Google Ads, YouTube, and X, aligned with ABM and relevant developer focused channels.
- Build campaign structures supporting both broad and highly targeted account or developer audience segments.
- Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
- Report on campaign performance, sharing insights and actionable recommendations with stakeholders.
- Maintain robust campaign tracking using GA4, server-side GTM, and HubSpot.
- Implement UTM governance, conversion events, and audience tracking frameworks.
- Work with Marketing Ops to build dashboards showing performance by account, segment, and funnel stage.
- Develop an experimentation roadmap for creative, targeting, and channel testing.
- Champion a test-and-learn culture that turns data into action and scales successful models.
- 7-8 years’ experience in B2B performance marketing, ideally in SaaS, cloud infrastructure, or emerging tech—specifically targeting enterprise and developer audiences.
- Proven success driving measurable pipeline through multi-channel campaigns.
- Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot.
- Strong grasp of targeting, attribution, and marketing automation.
- Analytical mindset with a passion for testing, optimisation, and data accuracy.
- Excellent stakeholder management and cross-functional collaboration skills.
- Self-starter comfortable operating in a fast-moving, high-growth environment.
We’re looking for a Performance Marketing Manager who can turn strategy into measurable results that power Nscale’s account-based and developer-focused demand efforts.
We’re looking for a Performance Marketing Manager who can turn strategy into measurable results that power Nscale’s account-based and developer-focused demand efforts. You’ll own execution across LinkedIn, Google Ads, YouTube, and other paid channels-including developer-centric platforms-building campaigns that drive qualified engagement, pipeline, and account expansion. This role combines performance marketing expertise with a deep understanding of technical audiences, ensuring our high-value campaigns are data-driven, optimized, and scalable.
You’ll work closely with Growth, Product Marketing, and Sales to connect creative, targeting, and analytics into one seamless revenue engine.
You Will
Account-Based Performance
- Partner with the ABM team to translate account lists into paid targeting strategies and retargeting sequences.
- Deploy hyper-targeted campaigns using account and intent data to reach senior decision-makers in priority verticals.
- Support nurture programs and event initiatives with paid amplification
- Collaborate with Product and Content teams to test creative and messaging tailored to specific accounts or segments.
Paid Media Execution
- Plan, launch, and optimise campaigns for multiple ICPs across LinkedIn, Google Ads, YouTube, and X, aligned with ABM and relevant developer focused channels
- Build campaign structures supporting both broad and highly targeted account or developer audience segments.
- Manage budgets, pacing, and performance metrics (CTR, CPL, CVR, SQL rate).
- Report on campaign performance, sharing insights and actionable recommendations with stakeholders.
Data, Tracking & Analytics
- Maintain robust campaign tracking using GA4, server-side GTM, and HubSpot.
- Implement UTM governance, conversion events, and audience tracking frameworks.
- Work with Marketing Ops to build dashboards showing performance by account, segment, and funnel stage.
Continuous Experimentation
- Develop an experimentation roadmap for creative, targeting, and channel testing.
- Champion a test-and-learn culture that turns data into action and scales successful models.
About You
- 7-8 years’ experience in B2B performance marketing, ideally in SaaS, cloud infrastructure, or emerging tech—specifically targeting enterprise and developer audiences.
- Proven success driving measurable pipeline through multi-channel campaigns.
- Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot.
- Strong grasp of targeting, attribution, and marketing automation.
- Analytical mindset with a passion for testing, optimisation, and data accuracy.
- Excellent stakeholder management and cross-functional collaboration skills.
- Self-starter comfortable operating in a fast-moving, high-growth environment.
At Nscale, we are committed to fostering an inclusive, diverse, and equitable workplace. We believe that a variety of perspectives enriches our work environment, and we encourage applications from candidates of all backgrounds, experiences, and abilities. We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
