PR Manager, Greater China

​​​​​​​

As a PR Manager(GC), you lead the development and execution of strategic communication plans that align with the brand's objectives across China, Hong Kong and Taiwan. Drive media relations, brand building, stakeholder management, and activations while overseeing internal and external communication activities. You will play a pivotal role in shaping the brand’s presence in both markets, focusing on PR strategy, including event management and activations. 

How you will contribute: 
Strategic PR & Brand Leadership

• Develop and execute integrated PR strategies to elevate brand visibility and reputation across China, Hong Kong and Taiwan.
• Lead product launches, store openings, and corporate initiatives with localized campaigns. 
• Monitor market trends, competitor activity, and campaign performance to optimize strategies.

Media & Influencer Relations

• Cultivate and manage relationships with key media, journalists, and influencers to secure high-impact coverage. 
• Serve as the primary point of contact for media inquiries, ensuring consistent messaging.  
• Oversee press materials (releases, media kits, briefing documents) tailored to each market.  

VIP & Celebrity Engagement

• Develop and execute celebrity/influencer strategies to amplify brand credibility.  
• Negotiate and manage partnerships with high-profile ambassadors and KOLs.
• Plan exclusive VIP events, trips, and experiences to foster long-term brand loyalty.  

Event Management & Activations

• Lead end-to-end execution of PR events (launches, exhibitions, fashion shows) across the markets.
• Collaborate with global/regional teams to adapt event concepts for local audiences.

Stakeholder & Budget Management

• Partner with cross-functional teams (Marketing, Retail, E-Commerce) to align messaging.
• Oversee PR budgets, ensuring ROI-driven resource allocation.
• Report on campaign performance and market insights to senior leadership.

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Proven experience in in PR, communications, or marketing, preferably in luxury/fashion.
• Deep expertise in Greater China markets (media, consumer behavior, cultural nuances).
• Strong existing network with CN/HK/TW media, celebrities, and agencies.
• Exceptional bilingual fluency in Mandarin and English, both written and spoken.
• Strategic thinker with creativity, negotiation skills, and a results-driven mindset.
• Proven ability to manage budgets, agencies, and high-stakes projects under pressure.

This is a full time permanent contract based at Shanghai Office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this, you will also receive

• 15 days Annual Leave
• Birthday leave
• Medical Insurance
• 13th month salary
• Supplementary health insurance

Inclusion & Diversity  

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.