PR Specialist

ABOUT US: BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background.
Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits. The brand has been featured in Forbes, Business Insider, Healthline, CNN, Women’s Health, Vanity Fair, Good Housekeeping, Fit&Well and many more. Reuters Events Sustainability Awards 2024 rated BetterMe as Highly Commended in the Diversity, Equity & Inclusion category. World Future Awards named BetterMe the Best AI-Driven Inclusive Health & Wellness Platform. We are looking for a PR Specialist to develop and execute impactful communication strategies that enhance brand visibility and drive media coverage for BetterMe products across global markets. YOUR IMPACT:

• Develop and implement PR strategies to enhance brand visibility and secure high-impact media coverage for BetterMe products;
• Build and nurture strong relationships with journalists, editors, and key media stakeholders;
• Craft compelling press releases and PR materials to support product launches and brand storytelling;
• Research and submit BetterMe products for relevant awards to strengthen brand authority and credibility;
• Monitor media and industry trends, including competitor activity, to craft timely newsjacking pitches and relevant story angles that capture media interest.
• Drive affiliate PR initiatives to increase media placements;
• Work closely with BetterMe experts to shape expert-driven narratives that highlight product value.

ABOUT YOU:

• 2+ years of experience as a PR Specialist in global markets;
• Proven track record: a portfolio showcasing organic and/or affiliate publications in international media;
• Upper-Intermediate English proficiency;
• Proactive mindset and readiness to take ownership of product PR processes;
• Ability to thrive in a fast-paced environment, prioritize tasks, and meet deadlines;
• Strong multitasking skills to manage multiple projects simultaneously;
• Eagerness to explore affiliate marketing and new communication channels;
• Strategic thinking with the ability to foresee challenges and turn them into opportunities.

WILL BE A PLUS:

• Previous experience working with a mobile app or digital service, particularly in product PR;
• Experience with English-speaking markets and/or other regions such as France, Italy, Spain, or Germany;
• Understanding of the role SEO plays in effective PR and content visibility.

☝️ Please submit your resume, along with a portfolio of your previous work, highlighting successful PR campaigns and media coverage. Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪 The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎 Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.🚀 Competitive salary. Compensation that will help you focus on your projects and personal development. Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas. Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office. Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office. Rest. We organize team buildings, parties and various team activities to boost our collaboration.

Find more about us on social media platforms: Instagram, LinkedIn.