Principal Product Manager, Consumer Innovation

MasterClass is a streaming platform offering 200+ classes from world-renowned instructors across various fields. They operate as a remote-first company with collaborative workspaces in San Francisco and Kitchener, Ontario. This Principal Product Manager, Consumer Innovation role focuses on leading the future of AI-powered learning, guiding early-stage discovery, and executing bold 0 to 1 innovation bets to create next-generation learning experiences.

Must Have

• Lead strategy, experimentation, and end-to-end product execution for new innovation initiatives.
• Define and validate hypotheses through rapid prototyping, creative MVPs, and structured bet testing.
• Collaborate closely with design, engineering, data, content, and AI teams.
• Develop ROI and measurement frameworks that link product performance to business impact.
• Own pricing, tiers, enrollment, and go-to-market motions in partnership with marketing.
• 8+ years of product management experience, with a strong track record leading 0 to 1 products.
• Comfortable operating in ambiguity, with resilience, proactive ownership, and a strong bias toward action.
• Strong analytical skills with the ability to define KPIs, evaluate early signals, and connect product performance to measurable business and user impact.
• Excellent collaborator and communicator who builds strong partnerships.
• Deep curiosity for AI-powered experiences and strong instincts for creative product design.

Good to Have

• Hands-on experience with AI/LLM-based products or novel interaction models.

Perks & Benefits

• Equity
• Comprehensive benefits (medical, dental, vision)
• Flexible PTO

Snapshot of the Role:

We’re redefining the future of AI-powered learning, and we need a Principal Product Manager to help lead the way. You’ll steward critical parts of our new product exploration and next-generation learning initiatives, guiding early-stage discovery, and the execution of bold 0 to 1 innovation bets.

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What You Will Do:

• Lead strategy, experimentation, and end-to-end product execution for new innovation initiatives, taking ambiguous concepts from idea to in-market learning experiences.
• Define and validate hypotheses through rapid prototyping, creative MVPs, and structured bet testing across multiple learning experiences
• Collaborate closely with design, engineering, data, content, and AI teams to build imaginative, AI-powered learning experiences that drive engagement and meaningful outcomes.
• Develop ROI and measurement frameworks that link product performance to business impact, using qualitative insights and rigorous quantitative analysis to guide decisions.
• Own pricing, tiers, enrollment, and go-to-market motions in partnership with marketing, ensuring clarity and alignment on how new products launch and scale.
• Balance focused execution with long-term strategic thinking, adapting quickly as insights emerge and energizing teams through ambiguity and rapid iteration.

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About You (Requirements):

• 8+ years of product management experience, with a strong track record leading 0 to 1 products and driving experimentation in high-velocity environments.
• Comfortable operating in ambiguity, with resilience, proactive ownership, and a strong bias toward action.
• Strong analytical skills with the ability to define KPIs, evaluate early signals, and connect product performance to measurable business and user impact.
• Excellent collaborator and communicator who builds strong partnerships with design, engineering, content, marketing, and AI teams.
• Deep curiosity for AI-powered experiences and strong instincts for creative product design; hands-on experience with AI/LLM-based products or novel interaction models is a plus.