The Principal Product Manager (PPM) will lead the strategic direction of the Data Ingestion group at Attentive. This role involves owning the vision and roadmap for how data enters the Attentive ecosystem, ensuring its accessibility, reliability, and actionability for downstream use in machine learning, personalization, segmentation, and reporting. As a Principal PM, you will set strategy, align teams across the company, and drive scalable platform investments. You will collaborate with various teams including Engineering, Partnerships, Sales, CS, Data Science, and external partners to define the future of Attentive’s data ingestion infrastructure. The role involves standardizing, optimizing, and scaling how critical data is captured, ingested, and validated from various sources.