Product Manager (PO)

Company Description

A reference in innovation, creativity, and respect for differences, Publicis Groupe is the largest communication group in the world and the most valued in the market. With 100,000 employees working in over 100 countries - and interconnected by the Marcel AI platform - we are a strategic partner in our clients' transformation process. We operate under the Power of One philosophy, which allows brands to advance personalization at scale and find all the services they need in one place, with the possibility of customizing them according to their demands. In Brazil, Publicis Groupe has 2,000 employees divided into advertising agencies and specialist companies that are references in their areas of expertise: ARC, DPZ, Epsilon, LePub, Leo, PGM, PMX, PXP, Publicis Brasil, and Talent. Recently, the Group announced the acquisition of BR Media, the largest influence holding company in Latin America.

Job Description

This professional will support the Technology, Innovation, and Data area in selling Martech solutions to internal and external clients. They must have knowledge of software development processes and roadmaps and experience with agile methodologies.

Responsibilities

We are looking for a professional to lead the development of innovative Martech products at the intersection of media, data, and creative content for Publicis Groupe. You will be responsible for defining the vision and roadmap for new solutions that optimize our media activation, automate content creation, and deliver measurable results for our clients. Your main challenge is to translate the complex business needs of our agencies and clients into a clear and prioritized product backlog for our engineering teams.

Qualifications

• Define Product Vision: Articulate and communicate a clear and strategic product vision for Martech solutions that solve key challenges in media buying and content personalization.
• Manage Backlog: Create, maintain, and prioritize the product backlog, translating business requirements into detailed user stories and acceptance criteria (Definitions of Done).
• Stakeholder Management: Act as the main bridge between business areas (media, creative, customer service teams) and the development team. Your job is to manage expectations and ensure alignment.
• Drive Execution: Guide the agile development process, participate in all Scrum ceremonies, and make assertive decisions to ensure the team builds the right product efficiently.
• Measure Success: Define KPIs and success metrics for your products. Analyze performance data to inform future iterations and justify product value to business leaders.

Additional Information

Here, we value

• Autonomy
• Persuasion
• Time management
• Collaborative work
• Focus on problem solving

📍 Workplace: Berrini Region

🧭 Hybrid work model

Commitment to Diversity

All our vacancies are open to people of all gender identities, affective orientations, races, ethnicities, ages, religions, people with disabilities, among others. We believe that diverse teams build more creative and human solutions.

Benefits

💳 Flexible card (food and meal)

📇 Medical and dental assistance

💵 Internet allowance

💰 Pharmacy discount

👨🏾‍👩🏽‍👧🏽‍👦🏽 Daycare assistance

📝 Life insurance

🎈 Birthday day off and children's birthday day off (regardless of age)

💻 Career development and education platform

🏋️‍♂️ Access platform to studios and gyms

👩‍⚕️ Virtual platform for access to doctors and specialists

📱 Telepsychology and nutritional monitoring

✨ And much more!

Our commitment to you

At Publicis Groupe, we believe that success begins with well-cared for, listened to, and inspired people. Here, we care about your journey, which is why we bring some of the pillars that support our culture:

• 🌱 Continuous development: access to platforms like Marcel, Udemy, and LinkedIn Learning, in addition to mentoring programs, global training, and performance cycles focused on real growth.
• 📣 Active listening: with the Moments That Matter program, we listen to our talents at key moments of their journey to transform feedback into real actions.
• 💼 Career with purpose: clear career architecture, fair merit cycles, and frequent conversations about development and aspirations.
• 💚 Integral well-being: physical and mental health initiatives, such as telepsychology, nutritional monitoring, TotalPass, Lion Care, and an annual calendar of well-being actions.
• 🌍 Diversity and belonging: programs like Viva La Difference, Entre, and Ampliar reinforce our commitment to inclusion, equity, and representation.
• 🌟 Impact with responsibility: we act with ethics, purpose, and a focus on ESG, promoting a fairer future inside and outside the company.

Here, you are the center. And your journey matters.