Product Manager - Sales Tooling & Support

1 Minute ago • 4-6 Years • Product Management

Job Summary

Job Description

This role drives the vision and execution of a Unified Sales Tooling and Merchant Support platform for the GoTo ecosystem. You will consolidate fragmented sales tools into a single, intelligent platform to improve sales productivity and enhance merchant support efficiency, resolution time, and CSAT. This involves end-to-end product development, collaborating with various teams, and implementing solutions like chatbot integration to support ambitious growth targets.
Must have:
  • Define and execute product strategy for Merchant Support and Unified Sales Tooling platform.
  • Translate field sales and merchant support pain points into actionable product features.
  • Establish comprehensive PRDs for complex integrations with existing systems.
  • Collaborate intensively with multiple departments (Sales, Sales Excellence, Finance, Tax, Data, Marketing, Care Units).
  • Lead phased rollout strategy and drive adoption through change management initiatives.
  • Define and monitor success metrics including sales productivity, merchant onboarding efficiency, revenue per merchant, CSAT, and issue resolution time.
  • Make critical build vs. buy decisions and architectural choices.
  • Proven track record of delivering complex, multi-stakeholder platforms from 0 to 1.
  • Strong technical acumen to engage with engineering on mobile-first development, offline-capable applications, API integrations, and microservices architecture.
  • Deep understanding of field sales operations, territory management, and sales force automation.
  • A BA/BS degree or equivalent practical experience with at least 4-6 years of product management experience.
  • Exceptional stakeholder management skills to align multiple departments with a unified vision.
  • Understanding of Indonesian field sales dynamics, merchant ecosystems, and fintech products.
  • Fluent in Bahasa Indonesia and English.
Good to have:
  • Experience with gamification and sales incentive systems.
  • Knowledge of GIS/mapping technologies for territory management.
  • Background in fintech or payment products with understanding of regulatory requirements, including KYC and financial services compliance.

Job Details

About the Role

In this role, you will drive the vision and execution of a Unified Sales Tooling and Merchant Support platform that transforms how our sales force operates and how merchants experience support across the GoTo ecosystem, supporting our ambitious growth targets. Specifically, you will own the end-to-end product development of a modular platform that enables the rapid scaling of our field sales operations while elevating the overall merchant experience and satisfaction.

On the Sales Tooling side, you will consolidate fragmented tools into a single, intelligent platform that provides real-time visibility, offline capability, and seamless integration across products, including GoPay Merchant App, GoPay Spiker, Moka POS, and Lending solutions. Your goal is to dramatically improve productivity, ensuring our sales executives maximise their time engaging merchants rather than managing administrative tasks.

On the Support side, you will design and refine merchant support tools to enhance efficiency, resolution time, and CSAT whilst reducing operational costs. This includes exploring and implementing chatbot solutions for seamless in-app issue resolution, analysing support data to identify recurring problems, and proactively addressing them through product and process improvements. You'll collaborate closely with Product, Engineering, Business, Sales, and Operations teams to ensure we continuously raise the bar on merchant experience.

What You Will Do

  • Define and execute the product strategy for Merchant Support and a Unified Sales Tooling platform, balancing quick wins with transformational capabilities across all functional layers
  • Translate field sales and merchant support pain points into actionable product features, from SE check-ins and territory management to streamlined workflows and chatbot-enabled issue resolution
  • Establish comprehensive PRDs for complex integrations with existing systems (authentication, merchant databases, financial systems, communication platforms) whilst managing technical trade-offs between extending vs. building new
  • Collaborate intensively with multiple departments (Sales, Sales Excellence, Finance, Tax, Data, Marketing, Care Units) to ensure the platform meets diverse stakeholder needs and drives organisational alignment
  • Lead phased rollout strategy and drive adoption through change management initiatives, working with regional champions and conducting regular field visits to understand SE workflows
  • Define and monitor success metrics including sales productivity, merchant onboarding efficiency, revenue per merchant, CSAT, and issue resolution time, using data to continuously improve the platform and drive automation
  • Make critical build vs. buy decisions and architectural choices that optimise for cost efficiency whilst ensuring scalability and performance for our growing field force and merchant base

What You Will Need

  • Proven track record of delivering complex, multi-stakeholder platforms from 0 to 1, with experience in phased rollouts and change management for large-scale deployments
  • Strong technical acumen to engage with engineering on mobile-first development, offline-capable applications, API integrations, and microservices architecture
  • Deep understanding of field sales operations, territory management, and sales force automation, combined with a data-driven mindset for analytics and performance management
  • A BA/BS degree or equivalent practical experience with at least 4-6 years of product management experience; 2+ years building field sales, CRM, enterprise platforms, or merchant experience is a plus
  • Exceptional stakeholder management skills to align multiple departments with a unified vision, with the ability to balance build vs. buy decisions and evaluate enterprise platforms
  • Understanding of Indonesian field sales dynamics, merchant ecosystems, and fintech products, with a willingness to spend significant time in the field with sales teams
  • Fluent in Bahasa Indonesia and English, with experience in presenting to senior leadership and translating business needs into technical requirements
  • Nice to have: Experience with gamification and sales incentive systems; knowledge of GIS/mapping technologies for territory management; background in fintech or payment products with understanding of regulatory requirements, including KYC and financial services compliance

About the Team

You’ll be part of the MSME Growth team, a passionate group working to help millions of small and medium businesses grow with GoTo. Our team brings together different pods — from Acquisition, Activation, to Data, Design, and Research — all collaborating to create a seamless journey for merchants.

We love to share ideas openly, challenge each other, and move fast to test and learn. What drives us is knowing that the tools, insights, and experiences we create directly empower merchants to succeed — whether that’s making their first transaction, resolving an issue quickly, or scaling their business with GoTo.

If you’re excited about solving real-world problems, working cross-functionally, and making a meaningful impact on how MSMEs grow in Indonesia and beyond, you’ll find this team the perfect place to do your best work.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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