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Product Marketing Lead

Rovio Entertainment Corporation

Uusimaa, Finland (On-site)

Product Marketing Lead

2 Months ago • 5 Years +

About the job

Summary_{By Outscal}

Lead Product Marketing at Rovio's Puzzle Studio, shaping marketing strategies and collaborating with cross-functional teams. 5+ years experience in gaming marketing required.

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.

As a Product Marketing Lead and expert, you will lead the craft of Product Marketing at Rovio’s biggest studio - Puzzle studio. Your role will be crucial in reshaping Product Marketing craft as part of the ongoing effort of repositioning all the marketing crafts towards the united goal of games’ business growth. You will be in charge of collaborating across crafts, making sure that the Product Marketing strategy and priorities are aligned with wider studio, games’ and marketing goals and strategies

You will have impact and fun at work by doing:

Define and own Studio Product Marketing strategy aligned with Studio and Marketing strategy and goals
Collaborate with other marketing leads in reshaping individual marketing crafts to increase the crafts’ impact and contribution to strategic business growth goals
Line manage, mentor and coach team members of the Product Marketing craft to ensure their growth and personal development
Support Product Marketing Managers in defining the quarterly and yearly marketing strategies, budgets and plans for their games and ensure execution at all stages of the game lifecycle
Identify and develop growth levers - ensuring that the games have what it takes to be scaled up through a variety of Marketing tactics and User Acquisition. Assess and optimise marketability through bold and rigorous testing
Continuously enhance the craft’s impact and influence on the game performance all throughout the user journey funnel

Experience and skills we are looking for:

Minimum of 5 years' experience in marketing with a proven track record in managing marketing initiatives in a dynamic environment such as gaming industry
Experience in developing and executing integrated marketing plans in collaboration with cross-functional teams including Game team, User Acquisition, Brand, Creative, Community, Finance, and BI
Proven success of leading and managing a successful team of marketers. If not, a track record of successful mentorship and training
Growth and business driven mindset: always strive to improve and learn, encourage teams and colleagues to do the same
Deep understanding of the mobile marketing funnel: UA, ASO, FTUE and good understanding of the role of various marketing functions and how they can work together to deliver growth
Ability to influence product vision through a holistic approach to user and market insights
Exceptional inspirational and motivational leadership skills, strong communication, interpersonal and presentation skills

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We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at recruitment@rovio.com.

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About The Company

Rovio Entertainment Corporation

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Rovio Entertainment Corporation is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has eight game studios – one in Espoo (Finland), one in Stockholm (Sweden), one in Copenhagen (Denmark), one in Barcelona (Spain), two in Montreal and one in Toronto (Canada). The studios also include a subsidiary in Izmir (Turkey) called Ruby Games, which was acquired in 2021. Most of the employees are based in Finland where Rovio is headquartered. The company’s shares are listed on the main list of NASDAQ Helsinki stock exchange with the trading code ROVIO. Sega Europe Limited has acquired more than 90 percent of Rovio’s issued and outstanding shares and will delist the company from NASDAQ Helsinki stock exchange as soon as permitted under applicable laws.