Product Marketing Lead, Trust & Safety

We are evolving our safety marketing operating model and growing our Trust & Safety Product Marketing team. 

At Roblox, we strive to connect a billion people with optimism and civility, and the Safety organization's mission is to become the leader in civil immersive online communities. Safety and civility have been our core values from the very beginning and drive everything we do.

This role will specifically focus on the parent audience, ensuring we are supporting parents of kids and teens. You will also partner with our Creator Product Marketing and Developer Relations team to design innovative programs to support and celebrate how our creators make our platform safer and consider how our narrative can be shared with the many partners and advertisers who are part of our ecosystem. 

You'll lead go-to-market strategy (positioning, messaging, content, channels, measurement) for Safety product and policy launches for parental controls. You'll also provide audience (parent, creator, advertiser) insights to the product team. This role requires strong cross-functional collaboration with Engineering, Product, Policy, Civility, Marketing, Partnerships, Developer Relations, Research, and Communications. Your expertise in marketing strategy, execution, cross-functional leadership, senior influence, and consumer/creator product launches is essential.

Role is based in our San Mateo, CA Headquarters on a hybrid model, in-person three days a week #LI-Hybrid

You Will:

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for our Safety products, policies and features with a lens of parents.
• Collaborate across Product Management, Engineering, Public Policy, Policy, Legal, Civility to gain insights on our strategy and ensure strong alignment.  
• Partner with our Integrated Marketing Lead to drive our holistic safety marketing strategy combining product launches, policy innovations, partnership programs and more.  
• Partner with our new Head of Parental Advocacy and our Policy team to ensure we bring a deep understanding of parents needs into our briefs and solutions
• Evangelize the work of our UXR team, ensuring a robust measurement approach to show impact of our efforts  
• Amplify the impact of our civility teams programs, integrating our new Teen Council into our workflows and ensuring that we tell the story of our progress at scale with marketing assets
• Communicate product details internally and externally. Ensure that all team members, including executive leadership, are up-to-speed on launch details and external stakeholders have a smooth onboarding on any changes to their experience.
• Influence the safety roadmap by packaging audience insights and articulating partner POVs to the product organization at the appropriate moment.  
• Communicate audience feedback to fuel improvement to existing products and messaging.

You Have:

• 10 + years Product Marketing experience with a leading global technology platform, with experience in Trust and Safety, Privacy, Integrity or Policy
• Product Marketing skills including messaging, positioning and outbound marketing/content strategy.
• Experience leading omnichannel product marketing strategies.
• Experience driving deep internal partnerships, agreement and working with team members at all levels.
• Collaborative, perpetually curious with an extremely high-level of audience focus.
• Identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Stellar verbal and written communication skills. Experience presenting at all levels of the organization, including executive leadership.
• Passionate about safety and building platforms to protect and grow communities