Product Marketing Manager, APS

Position Overview

Autodesk is transforming how customers and developers access, adopt, and build with our portfolio through APIs and Model Coordination Protocols (MCPs), offered through Autodesk Platform Services (APS). As we evolve how we bring these to market and transition to usage-based pricing, the complexity of our messaging and go-to-market motions is accelerating rapidly.

We are seeking a Product Marketing Manager to join our Cross-Industry Audience Marketing team within the Worldwide Marketing Organization. This role reports to the Director of Cross-Industry Audience Marketing and will focus on executing high-impact campaigns and market launches for APIs and MCPs, engaging developers, and ensuring clear, consistent communications during a period of major transition.

The ideal candidate is a versatile marketer who can flex across product, digital, and social marketing. They have direct experience running multi-channel B2B marketing campaigns in large, global organizations, not just planning but rolling up their sleeves to deliver. They are fluent in working across complex stakeholder groups, comfortable simplifying technical concepts, and energized by working across complex stakeholder groups.

Responsibilities

Messaging & Campaigns

• Own messaging and positioning for APIs and MCP launches, turning technical and pricing updates into clear, developer friendly narratives
• Build and execute integrated campaigns across digital, web, and social channels to drive awareness and adoption
• Reimagine and scale nurture programs to support API and MCP launch velocity

Go-to-Market Execution

• Lead GTM activities for API and MCP launches, including campaign delivery, launch communications, content creation, and event support
• Establish repeatable processes for bringing public MCPs to market, ensuring speed, consistency, and developer readiness
• Partner with regional teams to ensure campaigns are localized and effective globally

Developer Engagement & Change Communications

• Deliver clear, consistent communications during the transition to the new APS business model and outcome-based API pricing
• Execute digital and social programs to grow Monthly Active Accounts (MAAs) and expand developer community engagement
• Monitor developer engagement metrics (MAAs, adoption, churn signals) and provide insights to optimize campaigns

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Business Models, Sales, and Industry Marketing teams to align messaging and GTM execution
• Collaborate with the APS web and events teams to ensure a consistent developer journey across touchpoints

Minimum Qualifications

• 4–6 years of hands-on marketing experience in a B2B technology or SaaS organization (not just agency or generalist roles)
• Proven track record of executing integrated marketing campaigns (owning delivery across digital, web, social, and content)
• Experience managing launches or GTM programs in complex, global environments
• Ability to simplify technical/complex topics into compelling, audience-centric messaging
• Strong collaboration and project management skills; adept at coordinating across multiple functions

Preferred Qualifications

• Experience marketing APIs, AI, platforms, or developer tools
• Background in digital and social marketing execution, with measurable outcomes
• Familiarity with SaaS pricing models, usage-based pricing, or platform business models
• Bachelor’s degree in Marketing, Business, Communications, or a related field