Job Description

Kokotree is seeking a Product Marketing Manager to build out their narrative and marketing strategy and execute all marketing efforts. This role will be responsible for developing a marketing strategy from scratch, identifying long-term opportunities based on research and analysis, building and executing a roadmap against the vision, conducting user research, defining customer personas, developing value proposition frameworks, designing, kicking off, managing, and optimizing paid marketing campaigns, managing social media channels, and creating collateral and marketing creatives for all marketing initiatives.

Must Have:

5+ years of experience in B2C marketing and running ad campaigns on various channels
Experience building a startup marketing strategy from scratch
Experience working cross-functionally with other business units and product and engineering teams to deliver world-class products
Strong verbal skills and writing ability
Empathy for parents: understanding parents' needs for their preschool and kindergarten-age children. The ability to communicate to them how Kokotree differentiates and how Kokotree can help them learn
Team player

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Product Marketing Manager

Kokotree is the #1 . We’re a new early childhood development platform and educational streaming service. We offer high-quality educational videos for toddlers and preschoolers. Kokotree’s mission is to help children become lifelong learners.

We’re hiring a Product Marketing Manager to build out Kokotree’s narrative and marketing strategy and execute all marketing efforts.

What we’re looking for

Experience building a startup marketing strategy from scratch. We have a mission, lots of ideas, and a vision of where we want to go—we need you to help get there by turning that into an actionable plan and execute
5+ years of experience in B2C marketing and running ad campaigns on various channels
Experience working cross-functionally with other business units and product and engineering teams to deliver world-class products
Strong verbal skills and writing ability
Empathy for parents: understanding parents’ needs for their preschool and kindergarten-age children. The ability to communicate to them how Kokotree differentiates and how Kokotree can help them learn
You are a team player and enjoy working with others

What you’ll be working on

Develop Kokotree’s marketing, brand, and external-facing strategy
Identify long-term opportunities based on research and analysis
Build and execute a roadmap against your vision
Conduct user research, define customer personas, and develop value proposition frameworks for each persona
Design, kickoff, manage, and optimize paid marketing campaigns
Manage social media channels
Create collateral and marketing creatives for all marketing initiatives

If this sound like you, contact us today.