Product Marketing Manager – Competitive Intelligence

uniphore

Job Summary

We are looking for a Product Marketing Manager – Competitive Intelligence to lead and scale our competitive strategy across the Business AI landscape. This role focuses on differentiating Uniphore against competitors, from hyperscalers to AI startups. You will develop compelling positioning, create revenue-focused assets like battlecards and objection-handling guides, and enable sales teams. The role involves market monitoring and providing actionable competitive insights to influence product roadmap and strengthen sales motions, aiming for direct revenue impact.

Must Have

  • Lead and evolve cross-company competitive strategy
  • Deliver clear, compelling positioning for Uniphore
  • Develop revenue-focused competitive content for the field
  • Train sales and customer-facing teams on competitive positioning
  • Track and analyze competitive market shifts
  • Provide actionable competitive insights for product and GTM
  • 4-8 years experience in product marketing or competitive intelligence
  • Strong understanding of AI, data, or cloud infrastructure ecosystem
  • Ability to translate competitive insights into differentiating content
  • Strategic thinking and tactical execution
  • Proven cross-functional leadership and stakeholder influence

Good to Have

  • Experience competing against Hyperscalers, major enterprise platforms, or fast-moving startups
  • Win/loss program development or close support for high stakes deal cycles
  • Ability to build trust with both technical and business stakeholders

Perks & Benefits

  • Annual incentive opportunity based on target achievement
  • Pre-IPO stock options
  • Medical benefits
  • Dental benefits
  • Vision benefits
  • 401(k) with a match
  • Generous paid time off
  • Paid holidays
  • Paid day off for your birthday
  • Other paid leave policies

Job Description

Role Overview

We are looking for a Product Marketing Manager – Competitive Intelligence to lead and scale our competitive strategy across the Business AI landscape. This is a senior, high-impact individual contributor role focused on helping Uniphore clearly differentiate across a complex and fast-evolving competitive landscape — from hyperscalers (AWS, Azure, Google Cloud), to large platform vendors (Salesforce, ServiceNow), to fast-moving AI and data startups.

You thrive on rolling up your sleeves, doing the hard work, and using every tool at your disposal, including AI, to uncover competitive insights and craft content that moves the needle. Revenue impact is at the heart of this role — your work goes beyond content creation to equipping the field with the insights and tools they need to compete effectively and win.

You will work closely with product, sales, enablement, and executive teams to sharpen our point of view, build high-impact competitive content, and support the field in winning strategic deals. This role requires someone who thrives in dynamic environments, can distill complex technical differences into crisp value-based comparisons, and knows how to get things done.

What You’ll Do

  • Lead Competitive Strategy: Own and evolve our cross-company competitive strategy and ensure it is embedded in messaging, GTM plays, and sales motions.
  • Drive Differentiation: Deliver clear, compelling positioning that differentiates Uniphore at both the strategic (platform-level) and tactical (feature-level) levels.
  • Create Revenue-Focused Assets: Develop content that enables the field to win — including battlecards, competitive briefs, objection-handling guides, win/loss insights, and executive-facing talking points.
  • Field Enablement: Train sales, solution engineers, and customer-facing teams to confidently position Uniphore against top competitors.
  • Market Monitoring: Track and analyze announcements, launches, and market shifts across the competitive landscape to keep internal teams sharp and proactive.
  • Product & GTM Collaboration: Provide actionable competitive insights that influence roadmap and strengthen sales motions.

What We’re Looking For

  • 4-8 years of experience in product marketing, competitive intelligence, or related GTM roles in enterprise software
  • Strong understanding of the AI, data, or cloud infrastructure ecosystem
  • Demonstrated ability to turn competitive insight into compelling and differentiating content
  • Strategic thinker who can simplify the complex, yet tactically execute quickly
  • A roll-up-your-sleeves approach with the drive to make an immediate impact
  • Proven cross-functional leader with the ability to influence and align stakeholders across product, sales, and marketing in dynamic, high-growth environments

Bonus Points For

  • Experience competing against Hyperscalers, major enterprise platforms, or fast-moving startups
  • Win/loss program development or close support for high stakes deal cycles
  • Ability to build trust with both technical and business stakeholders

What You’ll Gain

  • Strategic Visibility: Play a pivotal role in shaping Uniphore’s differentiation in a fast-growing category
  • Direct Revenue Impact: Influence deals and competitive outcomes at the frontline
  • Cross-Functional Influence: Collaborate closely with leadership across product, sales, and marketing
  • Career Growth: Expand your scope in one of the most dynamic categories in enterprise tech—Business AI

6 Skills Required For This Role

Cross Functional Game Texts Market Research Salesforce Aws Azure