Product Marketing Manager - Growth & Client Engagement

Foam, part of Whalar Group

, is the operating system for managing digital talent. Foam is a suite of intuitive pitching tools and AI-enhanced features powered by real-time, certified metrics from Instagram, TikTok, YouTube, and Snap. Foam empowers managers with the data they need to analyze content performance, inform talent negotiations, and maximize brand opportunities. With over 40,000 Creators and hundreds of millions of integrated data points, Foam streamlines the entire pitching process, eliminating spreadsheets, screenshots, and slides, allowing managers to focus on providing strategic support to their talent. Learn more at foam.io

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About the Role

We’re looking for a Product Marketing Manager to join Foam in New York and help drive client engagement, retention, and adoption across our platform.

In this role, you’ll sit at the intersection of marketing, product, and client success—building campaigns that deepen how our clients use and love Foam. You’ll translate new product features into compelling stories, create lifecycle campaigns that activate and retain users, and develop the tools and content that make Foam’s impact visible both internally and externally.

This is a hands-on role for someone who’s equally creative and analytical—able to craft strategic frameworks while executing high-performing campaigns that deliver measurable growth. You’ll be a key driver in evolving Foam from a reactive support model to a proactive, scalable growth engine.

Here’s What You’ll Do Day to Day

• Build and execute multi-channel campaigns that increase feature adoption, usage, and client engagement.
• Develop segmented lifecycle marketing strategies tailored to active, slipping, and lapsed users.
• Partner with Product and Engineering to translate releases into clear, client-ready messaging and campaigns.
• Manage Foam’s LinkedIn presence, publishing articles, case studies, client spotlights, and thought leadership.
• Create compelling content such as product launch videos, guides, and best-practice toolkits to drive adoption.
• Automate onboarding and retention campaigns through scalable playbooks and triggered communications.
• Collaborate with analytics and client success teams to track usage, health scores, churn rates, and NPS.
• Build dashboards and KPIs that clearly communicate adoption and retention performance to leadership.
• Equip internal teams with Foam-specific decks, assets, and training kits to strengthen understanding and advocacy across Whalar Group.

Here’s What We’re Looking For

• 5+ years of experience in product or growth marketing, ideally within a SaaS environment.
• Proven success running lifecycle, adoption, or retention campaigns that drive measurable results.
• Ability to translate complex product features into clear, client-centered narratives.
• Strong data fluency, comfortable using CRMs, segmentation tools, and campaign analytics dashboards.
• Skilled content creator with experience producing case studies, product videos, or thought leadership assets.
• Exceptional collaboration skills, able to partner cross-functionally with Product, Engineering, and Client Success teams.
• A mix of strategic thinking and tactical execution: you can design frameworks and also write the copy that powers them.
• Proactive, resourceful, and energized by solving complex growth challenges in a fast-moving environment.

Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.

The perks:

Foam provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance
• Fertility benefits
• Up to 16 weeks of paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Extra Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.