Product Operation (Exchange Operation)

binance

4+ Years | Taipei City, Taiwan (Hybrid) | Full Time | 45 months ago

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Job Summary

Binance is seeking a Product Operation professional to optimize digital products within the leading global blockchain ecosystem. Responsibilities include establishing data monitoring systems, analyzing conversion funnels, identifying optimization opportunities, and implementing strategies to improve conversion rates. The role involves developing user behavior models, conducting A/B testing, producing data reports with actionable insights, and designing conversion strategies for key user flows. Additionally, the position requires optimizing user touchpoints through various channels, planning incentive campaigns, supporting marketing strategy deployment, and managing existing product features through iterative improvements. A key aspect is establishing user feedback loops, documenting operational processes, and identifying pain points to implement solutions via operational strategies.

Must Have

4+ years in digital product operations
Experience in conversion rate optimization
Strong analytical skills with SQL proficiency
Expertise in user research methods
Product design skills
Familiar with product development lifecycle
MRD/PRD documentation capability
Experience designing incentive campaigns
Ability to build behavioral models
Process optimization experience
Strong A/B testing methodology

Good to Have

Crypto/Web3 experience preferred
Educational background in Business Analytics, CS or related fields
User flow design experience
Innovative problem-solving ability
Workflow improvement experience

Perks & Benefits

Shape the future with the world’s leading blockchain ecosystem
Collaborate with world-class talent
Tackle unique, fast-paced projects with autonomy
Thrive in a results-driven workplace
Opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement

Job Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

Data-Driven Product Optimization
Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
Conduct A/B testing and data iteration to drive continuous improvement
Produce regular data reports with actionable insights for stakeholders
Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
Plan and execute incentive campaigns to boost user activation and retention
Support marketing strategy deployment and performance analysis
Streamline marketing tools and processes to improve operational efficiency
Manage and optimize existing product features through iterative improvements
Establish user feedback loops integrating customer service, reviews, and research data
Document operational processes (MRD writing) and improve workflows
Identify pain points through business analysis and implement solutions via operational strategies
Participate in departmental process optimization and mechanism iteration