Retention Manager
About the job
SummaryBy Outscal
About the job:
As a Retention Marketing Manager at STAGE Technologies Private Limited, you will be responsible for developing and executing retention strategies to increase customer lifetime value, reduce churn, and foster long-term relationships with our consumer base. This role demands a data-driven approach, creative thinking, and a deep understanding of customer behavior. Your key responsibilities include:
* Managing the roadmap for retention-focused features, such as push notifications, from planning to complete execution.
* Developing comprehensive retention strategies focused on engaging and retaining D2C customers, utilizing various channels and touchpoints.
* Segmenting the customer base and personalizing retention initiatives based on behavioral patterns, preferences, and lifecycle stages.
* Planning, implementing, and optimizing customer loyalty programs aimed at incentivizing repeat purchases and enhancing customer loyalty.
* Analyzing program performance, assessing ROI, and making data-driven adjustments to improve program effectiveness.
* Creating and executing targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement.
* Developing personalized content and messaging strategies to increase customer re-engagement and retention.
* Utilizing data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors.
* Conducting A/B testing, analyzing campaign results, and deriving actionable insights for continuous improvement.
* Collaborating with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements.
* Communicating customer insights and trends to relevant stakeholders for informed decision-making.
* Developing and managing referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition.
* Monitoring referral program performance and optimizing for maximum impact on customer retention and acquisition.
Must have:
- Proven experience in a senior-level retention marketing role
- Proficiency in CRM tools
- Strong analytical skills
- Creative thinking and strategic mindset
- Excellent communication, project management, and team collaboration skills
Good to have:
- Master's degree
We are seeking an experienced and innovative Retention Marketing Manager to join STAGE. You will be
responsible for developing and executing retention strategies aimed at increasing customer lifetime
value, reducing churn, and fostering long-term relationships with our consumer base. This role requires a
data-driven approach, creative thinking, and a deep understanding of customer behaviour.
What would you do?
● Manage the roadmap for retention focused features, such as push notification from planning to
complete execution.
● Develop comprehensive retention strategies focused on engaging and retaining D2C customers,
utilising various channels and touchpoints.
● Segment the customer base and personalise retention initiatives based on behavioural patterns,
preferences, and lifecycle stages.
● Loyalty Program Management: Plan, implement, and optimize customer loyalty programs aimed
at incentivising repeat purchases and enhancing customer loyalty.
● Analyse program performance, assess ROI, and make data-driven adjustments to improve
program effectiveness.
● Whatsapp and CRM Campaigns: Create and execute targeted email campaigns, newsletters, and
CRM initiatives to nurture customer relationships and drive engagement.
● Develop personalized content and messaging strategies to increase customer re-engagement
and retention.
Customer Insights and Analysis: Utilize data analytics and customer insights to understand
behaviour, identify retention opportunities, and predict churn risk factors.
● Conduct A/B testing, analyse campaign results, and derive actionable insights for continuous
improvement.
● Cross-functional Collaboration: Collaborate with marketing, product, and customer service
teams to align retention strategies with overall business objectives and product enhancements.
● Communicate customer insights and trends to relevant stakeholders for informed
decision-making.
● Referral and Advocacy Programs: Develop and manage referral programs, encouraging satisfied
customers to advocate for the brand and drive new customer acquisition.
● Monitor referral program performance and optimize for maximum impact on customer retention
and acquisition.
You should apply if you have :
● Bachelor's degree in Engineering, Master's degree is preferred.
● Proven experience in a senior-level retention marketing role, with a successful track record of
developing and implementing impactful strategies.
● Proficiency in CRM tools, email Whatsapp, SMS marketing platforms, and analytics tools such as
CleverTap, GupShup etc.
● Strong analytical skills with the ability to interpret data, generate insights, and drive actionable
recommendations.
● Creative thinking and strategic mindset with a customer-centric approach.
● Excellent communication, project management, and team collaboration skills
View Full Job Description
₹1000.0K - ₹1300.0K/yr (Outscal est.)
₹1150.0K/yr avg.
Noida, Uttar Pradesh, India
About The Company
