Retention Manager

As a Retention Marketing Manager at STAGE Technologies Private Limited, you will be responsible for developing and executing retention strategies to increase customer lifetime value, reduce churn, and foster long-term relationships with our consumer base. This role demands a data-driven approach, creative thinking, and a deep understanding of customer behavior. Your key responsibilities include: * Managing the roadmap for retention-focused features, such as push notifications, from planning to complete execution. * Developing comprehensive retention strategies focused on engaging and retaining D2C customers, utilizing various channels and touchpoints. * Segmenting the customer base and personalizing retention initiatives based on behavioral patterns, preferences, and lifecycle stages. * Planning, implementing, and optimizing customer loyalty programs aimed at incentivizing repeat purchases and enhancing customer loyalty. * Analyzing program performance, assessing ROI, and making data-driven adjustments to improve program effectiveness. * Creating and executing targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement. * Developing personalized content and messaging strategies to increase customer re-engagement and retention. * Utilizing data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors. * Conducting A/B testing, analyzing campaign results, and deriving actionable insights for continuous improvement. * Collaborating with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements. * Communicating customer insights and trends to relevant stakeholders for informed decision-making. * Developing and managing referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition. * Monitoring referral program performance and optimizing for maximum impact on customer retention and acquisition.