UA/Performance Marketing Lead

You will

• Lead, mentor, and inspire the User Acquisition team (UA Managers, ASO Specialists)
• Define and execute data-driven user acquisition and digital marketing strategies across multiple channels (Meta, Google Ads, TikTok, Unity, ironSource, AppLovin, etc.)
• Manage and optimize user acquisition budgets efficiently to meet company KPIs
• Oversee campaign performance, creative testing, and reporting to ensure continuous improvement and growth
• Partner with the Creative and Product teams to identify new growth opportunities and improve ad performance
• Stay up-to-date with the latest UA tools, trends, and best practices in the mobile gaming industry
• Collaborate with the leadership team on growth forecasting, reporting, and strategic planning

You should

• Have 3+ years of experience in user acquisition, performance marketing, or growth (preferably in mobile gaming)
• Be comfortable with analyzing data and providing clear insight
• Have experience managing or mentoring a small team or leading cross-functional UA projects
• Be data-driven, analytical, and comfortable with KPIs, campaign metrics, and data visualization tools
• Have a strong understanding of creative testing, audience targeting, and performance optimization
• Be proactive, curious, and always seeking new ways to improve campaign efficiency and scalability
• Have excellent communication and leadership skills and be fluent in English (spoken and written)
• Advantage: Experience in paid social media and/or user acquisition (Facebook Ads, Google Ads, etc. - please specify in your CV or cover letter)
• Advantage: Experience working with children’s or family-oriented games or apps
• Advantage: Knowledge of ASO, monetization, and product performance metrics

We offer

• Dive into the exciting worlds of game development, mobile marketing, and project management. There’s always something new to learn, and we’re here to support your growth!
• Enjoy the best of both worlds with our hybrid model—spend 3 days collaborating with the team at the office, and 2 days working from the comfort of your home, a cozy café, beach or wherever you feel most creative!
• We’re all about growth! We provide you with the tools and opportunities to develop your career and explore new roles within the company
• We know rest is important, so we offer additional vacation days to recharge and stay inspired
• Your health matters to us! Enjoy comprehensive health care insurance to keep you feeling your best
• Join a super friendly and collaborative team that knows how to have fun, both in and out of work. Expect epic parties, game nights, and memorable team events!
• Your monthly salary will be between 2800 - 4500 EUR (gross), depending on your level of experience

Your privacy is our top priority, which is why you can trust us with the personal information you are sharing with us during the recruitment process – we will not be using it for any other purposes. Our Privacy notice for job candidates

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